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Posts Tagged ‘Carisa Bianchi’

Luis DeAnda Replaces Carisa Bianchi at TBWA\Chiat\Day (Memo Included)

bianchi_detailIt’s official: after more than 24 years with TBWA\Chiat\Day–nine of which she spent as president–Carisa Bianchi is no longer with the agency. In her place, Luis DeAnda is acting president of the Los Angeles office as of…now.

Here’s the unsigned memo:

Carisa Bianchi, after nine years as President, is leaving TBWA\Chiat\Day. Let me take this opportunity to thank her. Carisa has been an integral part of our success over the past 20 years. Let me also share with you a few words from Lee about Carisa:

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Monday Odds and Ends

-Following, yes, a “competitive review,” Turner Broadcasting has tapped iris Worldwide to serve as agency of record for its new health/wellness entertainment property, upwave. As AOR, iris will not only work on the upwave and upwave.com launches, but on digital, OOH and print for the brand.

-Havas Worldwide New York senior art director Matthew Lucero, who’s been with the agency for nearly two years, has been promoted to ACD.

-72andSunny Amsterdam has added a handful to its creative department including CDs Gregg Clampffer (formerly of Arnold Amsterdam and Chiat LA) and Micky Coyne (ex-GS&P/Droga5 NY) as well as senior writer Damian Isaak and creative technologist, Gabor Szalatnyai.

-L.A.-based digital shop Modus Operandi and executive producer Rossi Cannon have launched a new multidisciplinary unit dubbed Mod/Op Films. link

-The Cannes Lions folks are now accepting entries for next year’s inaugural Lions Health festival/awards show. link

-TBWA\Chiat\Day LA president Carisa Bianchi tells the Los Angeles Times “how she made it.” link

-Speaking of Chiat LA, the agency’s new work for the 56th Grammy Awards, complete with “Music Unleashes Us” tagline, has launched (above).

Crispin Alum Matt Bonin Heads to Chiat LA

After a few short-lived stints at both Goodness Mfg./Trailer Park and Tool of North America, Matt Bonin is now headed to TBWA\Chiat\Day LA to take on the newly created role of executive director of integration.

If you recall, Bonin joined Tool as an EP in June of last year after spending mere months at the merged Goodness operation. The ad exec is perhaps best known, though, for his efforts while at Crispin Porter + Bogusky, where he served as a VP/head of video and worked on projects including MINI Cooper “Counterfeit,” BK’s “Xbox Games” and Microsoft’s “I’m a PC.”

In a statement regarding the new hired, TBWA\Chiat\Day LA president Carisa Bianchi says, “Matt’s appointment will strengthen our ability to deliver big ‘Disruptive’ ideas across all media forms and enable us to continue to create value and further amplify the behavior of the brands we work for.”