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Posts Tagged ‘Carl Fremont’

Fremont’s Move to MEC Made Official

While we’re on the Digitas tip, it looks like our sources were spot-on a couple of weeks ago when they told us that Carl Fremont, who left the aforementioned agency after a dozen years of service, was headed to MEC. Truth be told, Fremont has indeed joined the WPP/GroupM media unit as its first-ever global chief digital officer. MEC global CEO Charles Courtier says in a statement, “Hiring Carl is an essential step in the continued growth of MEC globally. Carl’s mix of skills has made him one of the leading digital specialists in the industry; he is uniquely qualified to help us navigate and develop the future of our business.”

Fremont will assume his global CDO post in May and continue to work out of New York. As we’ve mentioned before, prior to his time at Digitas, the exec spent 16 years at Wunderman, leading direct media efforts for clients including AmEx, Citibank and AT&T. In his new gig at MEC, Fremont will serve on the agency’s executive committee, as one would expect considering his title.

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Team Sprint VP Goldberg Heading Back to Familiar Territory (Updated)

Guess it’s that kind of week, coincidental as it may be. A day after we reported that Digitas EVP/media director Carl Fremont was leaving said agency, sources familiar with the matter has confirmed that Seth Goldberg is also parting ways after spending the last year-plus as VP/group director, brand strategy on Team Sprint out of the Chicago office. Where’s he headed, you ask? Well, interestingly enough, our sources say Draftfcb, where Goldberg spent nearly eight years working in the agency’s Windy City hub as a senior-level exec in the planning/strategy department on accounts including Kmart.

The irony is that just a year ago, Goldberg was named in a poaching lawsuit that Draftfcb filed against Digitas, but guess the hatchet has now been buried. We’re trying to get confirmation along with title/start date for Goldberg from Draft’s end, who prior to said agency, worked on the account side at the likes of Wunderman.

Update: Sources familiar with the matter tell us that Goldberg will indeed be rejoining Draftfcb Chicago, effective April 29, as SVP, group planning director.

Fremont Leaving Digitas

Sources familiar with the matter confirm that Carl Fremont, who has been with Digitas for a dozen years give or take and has most recently served as EVP/media director, is leaving the agency. From what we’ve been told, Fremont will be parting ways with Digitas within the next week or so and is heading to MEC, though no word yet on what his new title/start date is at the latter WPP/GroupM agency. During his decade-plus at Digitas, Fremont worked out the agency’s New York office and oversaw its channel and partnership solutions as well as the digital marketing group.

Prior to Digitas, Fremont spent 16 years at Wunderman, last serving as EVP/director of media services and managing all direct response media activities for the agency.