72andSunny pulled two creatives from Amsterdam, hiring Carlo Cavallone and Carla Madden, a pair that’s worked on global brands ranging from Nike to Starbucks to Philips.

Cavallone arrives from W+K in Amsterdam as a creative director where he created the integrated campaign for EA’s FIFA 09 game. He’s also credited with the creation of the FIFA 09 website.

“I’m really happy to have the opportunity to join a very exciting company working with people I admire and
respect, and to be based in a city I really love is a bonus. I also heard that there’s a free BBQ every other week at 72andSunny. That sealed the deal,” said Cavallone in a statement.

Madden acted as the creative lead on the Adidas FIFA 2010 World Cup work for 180 Amsterdam and was honored with a Grand Prix Film Lion and Silver Cyber Lion at Cannes 2009 for copywriting the Phillips “Carousel” spot.

John Boiler, Partner and Founder, 72andSunny had this to say: “Cavallone and Madden are incredible talents at the top of their game. Their holistic approach to creating great work fits perfectly with our diverse agency culture.”

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