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Posts Tagged ‘Caro Cordini’

Andes Beer Spoofs ‘Edward Scissorhands,’ Melodramatic Silent Movies

From Del Campo Saatchi and Saatchi comes yet another spot for Argentinian beer Andes, a product of Anheuser-Busch InBev that is (maybe, but probably not) the brew giant’s equivalent of Michelob. We meet an attractive young man with a horrifying affliction–he has empty beer bottles for hands. It’s kind of like (¡EL SPOILER!) Edward Scissorhands, except with beer bottles, you follow? Okay, cool.

Anyway, we can assume the team at Del Campo Saatchi and Saatchi decided to have a little fun of the brief, taking the ol’ “What problem does this solve?” approach to Andes’ new wide-mouth bottles and making up a silly non-problem for “A Singular Man.” I mean, really, the only reason we have wide-mouth anythings is because the developed world contains a bunch of fatty-fat-fats who feel the need to consume food and beverage in greater volumes in order to support their bloated stomachs. It’s either that, or, you know, people who self-medicate by binge-drinking away their problems.

We wish you well, Argentinians who inevitably will smirk like idiots when they replicate this spot and dunk their fingers into their bottles. We doubt that Budweiser introduces their own bottles of similar design to the States with a spot that doesn’t feature a bunch of young models chugging beer at a beach party or something. Credits after the jump.

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Saatchi & Saatchi Unveils ‘Teletransporter’ Follow-Up

Almost a year to the day when Del Campo Nazca/Saatchi & Saatchi unveiled its inventive “Teletransporter” campaign for A-B InBev’s Andes beer, which deservedly picked up a Grand Prix at Cannes last year, the Buenos Aires-based operation is back with a sequel dubbed the “Andes Friend Recovery.”

While the novelty’s slightly worn off, AFR still elicits a chuckle with the premise that you can kick back and drink some brews with the buddies and simultaneously put your girlfriend at ease. As the case study above explains, Del Campo with the help of Sake and production company Primo placed a robot in various bars in Mendoza, Argentina and used interactive facial recognition software to apply the face of a man to it. By logging onto the AFR site, husbands and/or boyfriends could spend quality time with their significant other while also making their presence known at the pub. It’s still win-win if you ask us. Credits after the jump.

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