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<title>Caroline Kousidonis - AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>Now, It&#8217;s Goodby&#8217;s Turn to Celebrate the Chevy &#8216;Centennial&#8217;</title>
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<p>Now that we&#8217;ve got the whole <a href="http://www.mediabistro.com/agencyspy/just-so-were-clear-on-the-goodbychevy-relationship_b24425" target="_blank">Mother/Chevy/Goodby confusion</a> out of the way (we hope), here&#8217;s the previously mentioned &#8220;Centennial&#8221; work from GS&amp;P that broke during game one of the World Series last night. The spot, which is called &#8220;Then &amp; Now&#8221; and was created in conjunction with Park Pictures and director/DP <strong><a href="http://www.mediabistro.com/Lance-Acord-profile.html">Lance Acord</a></strong>, celebrates the automotive brand that was founded on November 3, 1911 by Swiss immigrant <strong><a href="http://www.mediabistro.com/Louis-Chevrolet-profile.html">Louis Chevrolet</a></strong> and U.S. entrepreneur <strong><a href="http://www.mediabistro.com/Billy-Durant-profile.html">Billy Durant</a></strong>. While it&#8217;s all nice and tender and all, commenters on YouTube are already calling foul, claiming this ad is ripping off the blog, <a href="http://dearphotograph.com/" target="_blank">Dear Photograph</a>. Well, at least the <a href="http://letsdothis.com/" target="_blank">&#8220;Let&#8217;s Do This&#8221; Chevy Sonic work</a> that Goodby is also behind is fairly novel. What say you, readers? Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/now-its-goodbys-turn-to-celebrate-the-chevy-centennial_b24739#more-24739" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/now-its-goodbys-turn-to-celebrate-the-chevy-centennial_b24739#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/now-its-goodbys-turn-to-celebrate-the-chevy-centennial_b24739</link>
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		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Alexis Contos]]></category>
		<category><![CDATA[Anthony Biondo]]></category>
		<category><![CDATA[Billy Durant]]></category>
		<category><![CDATA[Caroline Kousidonis]]></category>
		<category><![CDATA[Conor Duignan]]></category>
		<category><![CDATA[Hal Honisberg]]></category>
		<category><![CDATA[Heather Johann]]></category>
		<category><![CDATA[Heidi Killeen]]></category>
		<category><![CDATA[Hilary Coate]]></category>
		<category><![CDATA[Hunter Hindman]]></category>
		<category><![CDATA[Jamie Barrett]]></category>
		<category><![CDATA[Jeff Goodby]]></category>
		<category><![CDATA[Jennifer Sofio Hall]]></category>
		<category><![CDATA[Joel Waters]]></category>
		<category><![CDATA[Kevin Manley]]></category>
		<category><![CDATA[Kevin Mayer]]></category>
		<category><![CDATA[Lance Acord]]></category>
		<category><![CDATA[Louis Chevrolet]]></category>
		<category><![CDATA[Mary Ann Marino]]></category>
		<category><![CDATA[Rich Martinek]]></category>
		<category><![CDATA[Ryan Wilson]]></category>
		<category><![CDATA[Saima Awan]]></category>
		<category><![CDATA[Stefan Copiz]]></category>
		<category><![CDATA[Stefan Gallot]]></category>
		<category><![CDATA[Steve Barry]]></category>
		<category><![CDATA[Suzy Ramirez]]></category>
		<category><![CDATA[Talya Fisher]]></category>
		<category><![CDATA[Todd Grantham]]></category>
		<category><![CDATA[Tyler McKeller]]></category>
<pubDate>Thu, 20 Oct 2011 10:55:56 +0000</pubDate>
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<title>Nike Unleashes a Horse on a Golf Course</title>
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<p>The Nike 20XI: It&#8217;s a horse of a golf ball. Contrary to what this latest spot from W+K may look like, the ball is not actually black. So, if you&#8217;re a golfer (I&#8217;m not) and wondering what makes this ball so special, read the Golf.com <a href="http://www.golf.com/golf/equipment/article/0,28136,2040914,00.html">review here</a> and make up your own mind as to whether or not it&#8217;s blowing open the doors on golfing technology. As every golf accessory has claimed to do this since the game was invented, I&#8217;m guessing it&#8217;s not going to make much of a difference.</p>
<p>Now to this ad. Directed by <strong><a href="http://www.mediabistro.com/Ellen-Kuras-profile.html">Ellen Kuras</a></strong>, it definitely looks really cool. But, with Nike Golf&#8217;s biggest superstar still not quite back to form (despite an impressive showing at the Masters), instead of seeing a Tiger, we&#8217;re seeing a horse&#8230;a horse that runs around and destroys a golf course. That&#8217;s really all there is to it. The horse and the 20XI are one in the same, you see. They will destroy everything in their path. And, as we see in a spot called &#8220;Aftermath,&#8221; this doomsday device rolls just wide of the hole, leaving divots in its wake. Credits and &#8220;Aftermath&#8221; after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/nike-unleashes-a-horse-on-a-golf-course_b17143#more-17143" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/nike-unleashes-a-horse-on-a-golf-course_b17143#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/nike-unleashes-a-horse-on-a-golf-course_b17143</link>
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		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Wieden & Kennedy]]></category>
		<category><![CDATA[Ben Grylewicz]]></category>
		<category><![CDATA[Caroline Kousidonis]]></category>
		<category><![CDATA[Carter Kirkpatrick]]></category>
		<category><![CDATA[Ellen Kuras]]></category>
		<category><![CDATA[Eric Samsel]]></category>
		<category><![CDATA[Hal Curtis]]></category>
		<category><![CDATA[Jackie Kelman Bisbee]]></category>
		<category><![CDATA[Jeff Selis]]></category>
		<category><![CDATA[Ken Smith]]></category>
		<category><![CDATA[Lee Jennings]]></category>
		<category><![CDATA[Mark Fitzloff]]></category>
		<category><![CDATA[Patty Brebner]]></category>
		<category><![CDATA[Peter Wiedensmith]]></category>
		<category><![CDATA[Shelli Jury]]></category>
		<category><![CDATA[Susan Hoffman]]></category>
<pubDate>Thu, 14 Apr 2011 16:35:30 +0000</pubDate>
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