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Posts Tagged ‘Carolyn Everson’

Wednesday Morning Stir

-iris has launched a Facebook app for Air Wick. link

-The Dove “Ad Makeover” fun continues. link

-Facebook exec Carolyn Everson talks marketing opportunities on the social network. link

-Bacardi celebrates the 75th anniversary of a certain New York Supreme Court ruling (above). link

-It’s safe to say that Apple had a good Q1. Were you expecting anything else? link

-Sir Martin Sorrell desires “horizontality.” link

 

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

JWT Launches ‘Worldmakers’ Web Series at CES

Fresh off of nabbing two top digital talents, JWT and its chairman/CEO Bob Jeffrey are now making their mark in Vegas with a new web series as part of CES, which winds down today.

For the first episode of “Worldmakers,” Jeffrey sat down with Facebook’s VP of global marketing solutions, Carolyn Everson, to discuss the “I need a little Facebook” mentality that many marketers have when implementing a social media integrated campaign. So, who’s doing it right? Unsurprisingly, Everson praises American Express, with whom Facebook partnered with this summer to launch a new “social deals” program. If only Everson would have called out one of JWT’s clients for “doing it wrong” and Jeffrey responded by throwing water in her face. We can only dream.

Those interested in seeing Jeffrey interview representatives from brands like Schtick, LG and Electronic arts from CES can do so at JWT’s YouTube page.

 

 

So, Who Made the 2011 Advertising Hall of Achievement List?

The American Advertising Federation has unveiled its list of seven inductees who will comprise the 2011 Advertising Hall of Achievement. Among the more notable names making the grade in this year’s AH0A, which honors industry pros age 40 and under, are Droga5 head of strategy Jonny Bauer (FYI, his boss, David Droga, is a Hall of Achievement member and on its Council of Judges), W+K global interactive creative director Iain Tait and Carolyn Everson, the former Microsoft ad sales chief who jumped ship in February and joined up with Facebook as VP, global marketing solutions.

This year, it looks like the AAF is trying to get more intimate with Silicon Valley because for the first time ever, the Advertising Hall of Achievement induction ceremony will take place on the West Coast–The Palace Hotel in San Francisco to be exact (on Nov. 2). You can get your full event rundown and list of honorees here.