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Posts Tagged ‘Carolyn Hadlock’

Young & Laramore Launches ‘The Keyless Era’ for Schlage

Indianapolis-based agency Young & Laramore has launched a new social campaign for Schlage today, entitled “The Keyless Era.”

The campaign debuted yesterday with a teaser (video above), promoting the company’s keyless electronic locks. Young & Laramore will roll out the rest of the campaign on October 1st, with a product launch video and eight pieces of video content exclusive to Schlage’s social media channels. The videos take a humorous approach, employing improvisational comedy captured over the course of one day, exploring themes like what people will lose in a “Keyless Era” and how mayors will have to award something other than “the keys to the city.” We’ve included a couple of these social videos (along with credits) after the jump. Read more

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Y&L Slaps Principal Title on Longtime CDs

It’s been a couple of months since we’ve checked in with Indy agency Young & Laramore, which last we remember sent Seattle residents scouring around town for a magic key. Anyhow, with that said and done, Y&L is showing some love for a pair of its longtime creative directors, Bryan Judkins and Trevor Williams, who can now add principal to their title. Judkins and Williams (pictured), two of only six employees to hold the agency principal title, joined Y&L in 2005 and 2004, respectively, with the former eventually taking the creative lead on Schlage and Scotts Lawn Service and the latter on Farm Bureau Insurance, Delta Faucet and Brizo (which he helped develop within Y&L) among other accounts.

Regarding Williams, whose work got AdAge ‘s attention a few months ago, Y&L ECD/principal Carolyn Hadlock says,  “Trevor has raised the bar for style and aesthetics across all of our clients, and this level of detail is apparent in his work for Brizo, where he leads creative development on everything from shop window design, to advertising campaigns, to Jason Wu events at Fashion Week.” During their time at Y&L, Williams and Judkins also served as managing directors of the agency’s internal design/division, Here There Be Monsters.

Case Study Time: Y&L Challenges Seattle Locals to Find Magic Key

While we’re on the Seattle tip, over a month ago, a local resident and “improv performer” named Joshua Paul Downs played the part of guinea pig in a digital/physical scavenger hunt for Ingersoll Rand lock brand Schlage that was based in his hometown. Indianapolis shop Y&L was behind the campaign, which involved locking Downs in a 174 sq. ft. house located in downtown Seattle’s Westlake Center Plaza and throwing away the key in a sense.

What ensued was a week-long effort in late June in which Seattle-ites (?) were asked to participate in the scavenger hunt to find the “Schlage Key” and reach Downs. What was the upside of capturing the Schlage so to speak and unlocking the door to our protagonist’s humble abode? Well, he had $5,000 ready for the first person who did. A web hub and Downs’s tweets provided clues to participants, who were then sent to “strong” locations spanning 10 miles in the area that included everything from a Home Depot display to a Starbucks. It’s like the Willy Wonka/Saw mashup we’ve never dreamed of, but we can’t hate too much on a good scavenger hunt. Let the video above basically explain things. Peep credits after the jump.

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