We’ve received word that bi-coastal production house Bajibot, which has recently worked with DDB on State Farm’s “Go to Bat” and Translation on the Bud Light Platinum website, has picked up digital assignments for Cee-Lo Green‘s new sake brand, Ty Ku, as well as work for NYC-based self-serve yogurt chain called 16Handles (we’ve been told talks about digital AOR status are in progress) and Cornell Medical to redesign their Neurology and Brain and Mind Research Institute websites.
In addition to the new workload, Bajibot, which introduced us to its “tri-copter” drone last fall, threw a party last week and gave guests and/or agency partners from the likes of BFG9000, BBDO, Arnold and Publicis Kaplan Thaler a new toy to play around with in the form of a souvenir dispenser. The case study video for what’s being dubbed “Project: B-Hive” is above.
Sadly, our Cee Lo/Absolut coverage has now come to an end. We know, folks, we know, wipe away those tears. Anyhow, the vodka brand and collaborator Fader have unveiled part two of their Facebook-based campaign starring the ubiquitous Cee Lo Green. In this final installment (seems like it’s taken forever, no?) directed by Hudson Dusters, the artist and co-host of The Voice parties in L.A. in slo-mo with Absolut flowing and then talks about the recording and instant success of arguably his biggest song, “Fuck You,” which unfortunately gets censored in this clip repeatedly right at the hook. Ah well, at least the parties involved got to convey that the man’s got some personality and heart despite the PG presentation, though we think he’s dangerously close to being overexposed at this point.
Last week, we showed you the trailer for Cee Lo Distilled, a 3-part miniseries that marks the collaboration of Absolut Vodka and music rag The Fader.
Similar to last year’s Absolut TBWA/Chiat/Day-created Jay-Z documentary NY-Z, the Facebook-exclusive film series follows a day in the life of a hip-hop icon, discussing Cee Lo Green‘s beginnings in Atlanta-based rap group Goodie Mob and the ‘”Dungeon Family” (a collaborative that featured Goodie Mob and Outkast among others) to his apparent mastery in the studio to a “random” phone call from Busta Rhymes, who gushes over how amazing the man that unleashed “Fuck You” to the world is.
As cheesy as the phone call is, Cee Lo Distilled is shot beautifully and, similar to its predecessor, is the kind of film that diehard fans will really love. Will it push vodka? Well, that’s still sort of up in the air, because as popular as Cee Lo is these days, his star power is still nowhere near that of Jay-Z. But, if you enjoyed part 1, you can watch its sequel starting July 6 on Absolut’s Facebook page.
Last year, Absolut vodka and Jay-Z teamed up for a documentary called NY-Z that showcased a concert at Madison Square Garden and interviewed Hova about his love of his home city. The TBWA\Chiat\Day-created effort made its worldwide debut on Absolut’s Facebook page last March.
This time around, Cee Lo Green of Gnarls Barkley, The Voice and “Fuck You” fame (and let’s not forget Goodie Mob from way back) is getting the celebrity treatment, as Absolut (this time collaborating with music magazine The Fader) once again is firing up its black and white cameras and following a day in the life of the superstar crooner, from his vodka party to his concert. Again, the short film will premiere on Absolut’s Facebook page, with Part 1 debuting on June 27 followed by Part 2 on July 6.
But, in a twist, Cee Lo with also “guest edit” Absolut’s Facebook page for 10 days surrounding the film’s release, which means he’ll interact with fans and, from the looks of it, comment on people’s Facebook statuses. Yes, Cee Lo will, according to the announce, use a Facebook app to “send a custom video message direct, commenting on friends’ Relationship Status updates (if you’ve currently updated as “In A Relationship,” you may prove an easy target!).” I don’t quite understand the appeal in this, but okay.