My, how the mighty have fallen. Well, not really, considering New Kids on the Block (or NKOTB in their later, mature years) had their heyday over two decades ago. Anyhow, one of the group’s main former pop idols, Jordan Knight, has now taken his talents to the infomercial world, belting out hits for–wait, what?–Old Navy’s summer catalog. Yes, this somewhat amusing video comes to us from none other than Crispin Porter + Bogusky, which continues stoking our late 80s/early 90s nostalgia (Blossom spot, anyone?) by using the singer to promote its client’s flip-flops and summer tees among other things. Yeah, we’re not sure what to think either, but you can check out the Facebook component of the campaign here. Credits after the jump.
Posts Tagged ‘Charissa Kinney’
In October, CP+B Los Angeles and London took over AOR duties for UK-based betting/e-gaming service Paddy Power. Like our commentariat, we admittedly found this news a little dull. But, we did get to give mention to Paddy Power’s old agency, Big Al’s Creative Emporium, and all of the silly names for the different parties involved in the story were just a little too bizarre to ignore.
Well, as the above TV spot proves, the weirdness isn’t ceasing. As Paddy Power’s brand head Adam Perrin said when Crispin won the business, “We were blown away by the freshness of CP+B’s approach and their use of resource across the United States and Europe.” Was CP+B’s “fresh” idea marketing Paddy Power Bingo’s “Home Free Hotline,” as a way to make a quick escape from romantic encounters gone awry? It certainly seems that way.
So, gamblers, are you going to pick your online betting service based on its ability to blow up your mobile? Credits after the jump.