Charlie Anderson - AgencySpy

Quick Joins Fellow Ex-Saatchi X Exec Anderson at Project: Worldwide

Kiran Aditham — Tue, 12 Mar 2013 11:47:23 +0000

Well, we wouldn’t say she followed him necessarily, but the timing is rather interesting. Less than two months after Saatchi & Saatchi X EVP Charlie Anderson parted ways with said agency and joined up with Project: Worldwide, Julie Quick has followed suit as joined the latter agency as VP, shopper marketing. Quick, who most recently served as head of North American planning & insights at Saatchi X, rejoined the agency’s Dallas hub in 2011 after a brief stint as SVP, client services at fellow TX operation, Symphony IRI.

During Quick’s first stint at Saatchi X, which lasted just over six years, she served as VP, account planning. We’re awaiting word from the X camp on whether there are immediate plans to replace.

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Mr. Anderson Indeed Joins Project: Worldwide

Kiran Aditham — Tue, 22 Jan 2013 09:40:55 +0000

Here’s a quick update to last week’s updated story about Charlie Anderson, who we reported had left, parted ways, what have you with Saatchi & Saatchi X, where he was once listed at CEO, North America, though the agency informed us that his last role at X was EVP/client development officer. Either way, it’s in the past and our speculation that Anderson was joining up with Project: Worldwide has proven true as he has indeed joined said indie agency network as SVP, shopper marketing.

In his new role at Project: Worldwide, which he assumed last week, Anderson will remain based in Fayetteville, AR, but will with the agency’s global spanning Sydney to London to New York in spearheading growth. As mentioned in our previous post, Anderson spent practically his whole ad career (13 years) at Saatchi & Saatchi X prior to joining Project: Worldwide, the latter of which houses agencies including Denver-based digital/experiential shop Motive, Partners+Napier and Juxt.

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Saatchi X Loses North American CEO (Updated)

Kiran Aditham — Mon, 14 Jan 2013 14:52:33 +0000

Well, if his name being scrapped from the management section of Saatchi & Saatchi X’s website isn’t enough of an indication, we have received official confirmation from the shopper marketing agency that, yes, its CEO, North America, Charlie Anderson, is out. The Saatchi X camp tells us that Anderson made a decision to leave last Friday (though spies, no surprise, allege that he was “forced out”).

Anderson spent just over 13 years at Saatchi & Saatchi X, moving up the ranks from account lead to managing director to global client engagement officer to his most recent role as North American CEO (one which he’s actually assumed once before), which lasted two-and-a-half years. His former employer tells us that “Charlie has done great work for us over the last 13+ years and was an important part of establishing Saatchi X as the preeminent Shopper Marketing Agency and for that we are sincerely grateful – he leaves a lasting legacy.”

From what we’re hearing, Anderson is possibly heading to Project: Worldwide, though we’ve yet to hear anything of the sort from folks familiar with said shop. As for Anderson’s successor, no word yet on if Saatchi X has immediate plans to replace him.

Update: Well, that was fast. Not sure if ol’ Charlie was embellishing or just forgot to update certain things, but Saatchi X has informed that his last title was NOT CEO, North America, but rather EVP/client development officer. The more you know…

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