Designed to look like Nitrous Oxide Systems canisters, NOS energy drink has been delighting teenagers who fancy themselves street-racing badasses since 2004 (just after 2 Fast 2 Furious and just before The Fast and the Furious: Tokyo Drift).

Yes, we have reached that point where every type of demographic needs its own energy drink. Punk rockers drink Rockstar, snowboarders drink AMP, kids who add bucket seats to their parents’ old ’95 Honda Civic drink NOS and people who drink alcohol regularly drink Red Bull. But, it would seem that NOS is attempting to grasp a larger market share with this new spot from iris Worldwide. In it, NOS attempts to position itself as a drink dedicated to substance over style. We find a mixed martial artist with ridiculous hair riling up a crowd in a seedy underground, only to be knocked out in one-punch by our NOS-drinking hero.

Is it coincidence that our eventual hero kind of looks like Vin Diesel? Of course not, and MMA is quite a burgeoning sports market that doesn’t shy away from corporate sponsorship. In any case, expect to see a lot of Tapout apparel-wearing teens chugging NOS on their way to the gym. Credits after the jump.

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Call it a restaurant, diner or whatever you will, but as we’ve said before, Steak ‘n Shake was a late-night blessing during those hazy days of college. Though it’s been 10 years or so since our last visit to one of their locations (plus, we can’t even find one close by anymore), we’re not sure if these new ads from KBS+P have us ready to wax nostalgic just yet. Still, it’s hard to complain, if you’re starvin like marvin, about $3.99 all-you-can-eat pancakes as promoted in the ad called “Tear” above.

Besides, there’s only so far you can go when promoting a restaurant chain’s deals and we think these executions are somewhat of an improvement over what Zimmerman put forth during their time with Steak ‘n Shake. KBS+P, if you recall, took over the account in March. See two more deal-promoting spots and credits after the jump.

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Though last year’s BCS champs, the Alabama Crimson Tide, are out of contention this year, that hasn’t stopped the passion of its hometown fans, who show their team pride by constantly uttering “Roll Tide.” Apparently this two-word phrase, which we’ve been told is equivalent to “Aloha” in Alabama, can apply in virtually any situation and supplant actual conversation down south according to this ESPN spot from W+K New York. Guess it’s right on par with “Go Blue” and “J-E-T-S Jets Jets Jets” up here in NYC.

Anyhow, this latest spot is part of the agency’s “It’s Not Crazy, It’s Sports” brand campaign for the self-proclaimed “Worldwide Leader in Sports.” Credits after the jump.

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