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<title>Charlotte Davis - AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>Nike+, Music Run UK Pop Star</title>
<description><![CDATA[<p><iframe width="500" height="375" frameborder="0" src="http://player.vimeo.com/video/30624727?title=0&amp;byline=0&amp;portrait=0"></iframe></p>
<p>From agency AKQA and prodco The Cartel comes a new spot for Nike+, starring young UK pop sensation <strong><a href="http://www.mediabistro.com/Ellie-Goulding-profile.html">Ellie Goulding</a></strong> and a remix of her debut single, &#8220;Under the Sheets.&#8221; Maybe I&#8217;m just a little old-fashioned with my exercise regimen, but are people actually jogging to dubstep remixes these days?</p>
<p>The spot follows Goulding during an international tour that makes stops in London, New York and Los Angeles, tracking her route using Nike+ and iPod technology. Similar to LCD Soundsystem&#8217;s 2006 opus for Nike and iTunes, &#8220;45:33,&#8221; Goulding is releasing a 30-minute mixtape called &#8220;Run into the Light,&#8221; now available exclusively on iTunes. As we&#8217;re told in the announce, the mixtape &#8220;works seamlessly as a 30-minute running aid, with peaks and troughs that sync perfectly into the rhythm of a run to help inspire the listener to run better than ever before.&#8221;</p>
<p>This spot also seemed somewhat familiar to us, at least in concept,  as it looks like an in-house project from Nike Sportswear <a href="http://www.mediabistro.com/agencyspy/nike-uses-indie-rockers-ra-ra-riot-to-sell-running-gear_b10767">we saw last Novemember</a> that documented the workout of Brooklyn resident and Ra Ra Riot cellist, <strong><a href="http://www.mediabistro.com/Alexandra-Lawn-profile.html">Alexandra Lawn</a></strong>. Maybe it&#8217;s just the use of an attractive young female musician jogging around an urban environment, but we can imagine Nike+ seeing the Sportswear spot and telling AKQA, &#8220;Do something like that,&#8221; to which AKQA responded, &#8220;We&#8217;ll do better.&#8221; Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/nike-music-run-uk-pop-star_b24620#more-24620" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/nike-music-run-uk-pop-star_b24620#disqus_thread</comments>
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		<category><![CDATA[AKQA]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Music!]]></category>
		<category><![CDATA[Alex Metric]]></category>
		<category><![CDATA[Alexandra Lawn]]></category>
		<category><![CDATA[Anne Johnson]]></category>
		<category><![CDATA[Charlotte Davis]]></category>
		<category><![CDATA[David Lanzenberg]]></category>
		<category><![CDATA[Ellie Goulding]]></category>
		<category><![CDATA[Jake Cooper]]></category>
		<category><![CDATA[Paul Minor]]></category>
		<category><![CDATA[Sarah Meynell]]></category>
		<category><![CDATA[Simon Schmitt]]></category>
<pubDate>Tue, 18 Oct 2011 11:37:22 +0000</pubDate>
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