TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Chavo D’Emilio’

McCann Launches Creepy ‘Lottery’ Spot for ZonaJobs

McCann Buenos Aires makes winning the lottery seem not that great in their creepy new spot for ZonaJobs, called “Lottery.”

The 1:19 ditty offers a surreal take on the winning the jackpot fantasy, positing that “before you can count all the zeros” people will be clambering for a piece of the pie. In the spot, these people are symbolically (and creepily) depicted as crows. “Lottery” does an admirable job of making falling into a lot of free cash seem unappealing, in a dark, twisted way. It succeeds at getting your attention and making you rethink some basic notions of what it means to be lucky, before finally revealing what “Lottery” is advertising with the line, “Lucky is doing what you love everyday,” followed by the ZonaJobs logo. The risk here, though, is that “Lottery” is so dark and twisted (blackmail and adultery even factor in) that people may be too uncomfortable to stick around that long, opting instead to flip channels or go to the kitchen for a snack.

“Lottery” marks McCann’s debut campaign for ZonaJobs, and includes graphical work in addition to the television spot. Chavo D’Emilio, general CD at McCann Buenos Aires, says that he hopes “Lottery” will “be the first of many more” for ZonaJobs, adding, “There are films that manage to bring together everything we like in advertising. It doesn’t happen very often but this is one of those films.” Credits after the jump. Read more

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now! 

McCann Appoints New Creative Lead in Buenos Aires

Seven-year McCann vet Chavo D’Emilio has been bumped up to general creative director at the IPG-owned network’s Buenos Aires branch, which works with clients including GM, L’Oreal, MasterCard, Nestlé, Camel, Bimbo, Google and Cadbury. In addition to his regional duties, D’Emilio will continue playing a role with McCann’s World Creative Council. Prior to his new position, the senior creative spent the last four years as president of McCann’s TAG unit in Buenos Aires as well as creative director of McCann Miami. Before joining said agency, D’Emilio served as general creative director at Del Campo Nazca Saatchi & Saatchi, which of course gave us gems including the “Andes Teletransporter” in the ensuing years.