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Posts Tagged ‘Cheryl Panek’

Gwen Stefani Stars in McCann XBC’s ‘Priceless Surprises’ for MasterCard

McCann XBC teamed up with Gwen Stefani in a new 30-second broadcast spot for MasterCard directed by Wondros’ Sophie Muller.

The spot focuses on MasterCard’s integration with Apple Pay and the “priceless surprises” the company is giving away to customers using the new feature. Stefani works a rocket launcher, sending these surprises — including a hand bag, concert tickets (to see Stefani, naturally) and a “golf experience” represented by a golf kart — flying through the air toward unsuspecting MasterCard users. At the end of the spot, an unsuspecting fan rocking Stefani’s old haircut wins a chance to meet the woman herself.

It’s pretty basic stuff, with McCann XBC and MasterCard counting on Stefani’s star power to win over viewers and the potential prizes to get them excited for MasterCard’s Apple Pay integration. The choice of Stefani isn’t simply a nostalgic one for the brand, as the singer’s recent single “Spark The Fire” is used as the spot’s soundtrack and she has both a solo album and an album with No Doubt in the works.

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Y&R NY Taps Richard Sherman for Campbell’s


Y&R New York taps star Seahawks cornerback Richard Sherman to be the 19th NFL player in the long-running “Mama’s Boy” campaign for Campbell’s Chunky soups. Sherman’s mother is featured in the ad as well.

The spot continues the “Mama’s Boy” tradition of goofiness. In this case, a fan painted all in blue and a helicopter factor in to the 60-second spot, which ends with a tender moment between Sherman and his mother. “Mama’s Boy” first ran all the way back in 1997 with Reggie White and his mother, and returned in 2012 following a four year hiatus. Sherman’s spot marks the first time in years that a player’s real mother was cast in place of an actress. The spot’s producers chose to cast a real fans in the spot as well, including superfan Tim Froemke, who appears in the spot with his entire body painted blue, using Skype for auditions. Stick around for credits after the jump. Read more