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Posts Tagged ‘Chet Gulland’

Barbarian Strategy Exec Splits for Droga5

Just 18 months after joining the Barbarian Group in what was then the newly created role of group director of strategy, Chet Gulland is heading back to his old stomping grounds at Droga5. During his quick stay with the Barbarian brood, Gulland led the agency’s planning group on accounts including Google, GE, Samsung and Quaker. Here’s a statement from TBG below:

“Yes, our friend Chet is leaving for Droga.

When he came here, it was the start of TBG taking strategic planning super seriously as a discipline and has resulted in a pretty stellar team of folks. It has also meant bigger mandates from bigger clients.
With his departure, we’re doubling down on the planning department and are currently talking to some of the sharpest thinkers in the market.
We’ll get you next time Droga, next time.”

Prior to his first stint at Droga5, Gulland held a senior strategist post at Anomaly.

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Barbarian Group Welcomes New Stategy Director

A few months after hiring Jay Zasa as its first executive creative director, New York-based digital shop The Barbarian Group has brought on Chet Gulland to take on the newly created role of group director of strategy.

TBG’s latest move is part of the agency’s ongoing attempt to beef up its strategy department, which also includes head of strategic planning and former Hot Ad (Wo)Man of the Day, Noah Brier. Anyhow, Gulland arrives from Droga5, where he spent two years and eventually worked his way up to strategy director, handling clients including Puma, Rhapsody and Activision. Gulland, in fact, served as strategist on the Gold Lion-winning Puma “Hardchorus” campaign.

Prior to Droga5, Gulland spent 18 months as a communications strategist at Anomaly and worked on Converse, Virgin America, LimeWire, and several Coca-Cola clients. While there, Gulland perhaps most notably served as media strategist/co-creator of Converse “Domination,” which won a Gold Effie in the Media Idea category in 2009.