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Posts Tagged ‘Chris Baker?’

Figliulo & Partners Rolls Out More ‘Framily’ for Sprint

Figliulo & Partners continues their slightly absurd “Framily” campaign for Sprint.

The agency launched the odd, nature-defying campaign back in March with a series of four ads. Now they’re back with two additions to the Frobinsons’ story. In “Count On It” (featured above) Chuck is out on the road with framily member Gordon (pronounced Gor-don) when his motorcycle breaks down. He calls his father (who, you might remember, is a hamster for some reason, voiced by Andrew Dice Clay), who he assures Gordon always picks up. Despite being in the middle of a frame of bowling with the wife, the father answers and rushes (or rolls) to the rescue. Yup, this campaign is still a frucking weird one.

Another spot, “Spin Off,” features Hamster Dad and NASCAR driver Jeff Gordon. Stick around for credits and that spot after the jump. Read more

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Care to Find Out Which of Your Facebook Friends Hate You?

hateface

Last month, we brought you news of Rather, the revamped version of the brilliant and much-needed unbaby.me, co-created by Chris Baker. Rather is a great tool that lets you replace things you don’t want to see in your social media feeds — be it babies, sports, religion or the Kardashians — with things you do want to see, like cats. Because everyone wants to see pictures of cats. Baker was also responsible for “Charity Bribes” and a welcome attempt to send M. Night Shyamalan back to film school. Now, Baker has a new project, dubbed Hate With Friends.

Created in partnership with Mike Lacher and Tiger Wang, Hate With Friends allows you to select which of your Facebook friends you hate. According to the parties involved, “Seemed surprising that the internet hadn’t shelled out the opposite version of bangwithfriends, so we did.” Anyway, if they also hate you, both parties will be notified. You can kind of think of it as the opposite of Bang With Friends (apparently now renamed Down), although I suppose there are some circumstances where it’s not the opposite.

We’re not sure how useful Hate With Friends will be for people, or what happens once both parties have confirmed that they hate each other. A simple unfriending? Words With Friends grudge match? A duel at sundown? A titty twister? I imagine it will mostly be used as a joke, amongst friends who do not hate each other, although I’m sure there’s plenty of mutual hate going around on Facebook, seeing as how Facebook has all but destroyed the meaning of the term “friend.” If you’d like to find out if you have any Facebook frenemies, head on over to Hate With Friends. Let us know how it goes in the comments section.

Baker & Co. Revamp ‘Unbaby’ Tool, Launch ‘Rather’

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It’s been 15 months since Chris Baker, Peter Marquis and Yvonne Cheng launched their Chrome tool dubbed “Unbaby,” which lets those who’ve had enough of seeing their friends’ baby pics on their Facebook feeds replace those images with “awesome stuff.” Now, the parties have improved upon the aforementioned service with a new Chrome-friendly platform dubbed Rather. According to Baker, the former BBDO NY/Google Creative Lab writer and co-mastermind of “Charity Bribes,” “M Night School,” etc, the group has now retooled unbaby.me into a full-featured social filtering app, so now it’s not just the poor babies that will feel singled out. We’re just starting to give it a whirl but already appreciate the much broader, streamlined service. We’re sure a few of you will agree, so why not give it a whirl.

Pereira & O’Dell Asks, ‘Where in the World is Mike Cory?’ for Skype

San Francisco-based shop Pereira & O’Dell switch gears from their tearjerking “Stay Together” campaign with their latest spot for Skype, “Rerouted: A Skype Travel Challenge.”

For the spot, Pereira & O’Dell chose a travel blogger, Mike Cory, who they gave the impression was recruited for a travel blog. Instead, on November 12th, they dropped him off at Instanbul without a clue as to where his next destination will be. To get home, he will be given a series of clues that he must piece together along with a Skype audience. His goal is to be home for Thanksgiving in an attempt to fulfill a lame “Turkey to Turkey Day” pun. Mike is powered only by Surface Pro 2, Windows 8.1, Skype, and the help of his audience. Without an engaged audience Mike could, presumably (but come on, not really), end up lost somewhere. It’s an interesting approach that should appeal to geography buffs the world over. Think of it like a real-life “Where in the World is Carmen Sandiego,” but without all the stolen cultural artifacts and punily-named villains.

If you’d like to become part of the “Rerouted” experience, you follow Mikes progress at @SkypeMoments or Skype him directly at mike.corey8. Check out the official rules at skypererouted.com and help Mike crack the clues via Skype, Facebook, or Twitter with the hashtag  #reroutedclue. Credits after the jump.

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And Now, Your Midday Time-Killer: ‘Movie Meets Movie’

Our old pal Chris Baker, the former BBDO New York copywriter, Google Creative Lab alum and current BuzzFeed CD, is back with yet another fun side project dubbed “Movie Meets Movie.”  The man who’s helped create a variety of interesting, amusing efforts over the years including “Unbaby Me” and  “M Night School” is now enticing the film geek in all of us to head to the MMM site, read and take part in creating the ideal movie equation.

As Baker and his partner on the project, Jeanelle Mak, explain, “The X meets Y formula, as it turns out, is a succinct, and almost more interesting way to quickly know what a movie is about, and when you come up with a perfect equation, one that embodies the movie and shows off your movie knowledge, you should get credit for it. That’s why we’re here.” There are plenty of submissions already posted on the site, and you can add your own “deconstruction” by simply owning a Facebook account. Who’s to say this won’t distract us the rest of the day as it seems to be constantly updating.

Buzzfeed Welcomes First CCO

Just days after acquiring Kingfish Labs to help boost its Facebook targeting, Buzzfeed has plucked one of the social network’s designers to take on the top creative post. Yes, Jeff Greenspan has joined Buzzfeed as chief creative officer, a first of its kind for the social news organization. Greenspan, as mentioned, joins Buzzfeed from Facebook, where he has spent the last 15 months as communication designer. In his new role, he will lead a 15-person, NYC-based creative team that includes Chris Baker (who’s made a few appearances on this here site) and Mike Lacher. Together, Buzzfeed’s creative crew will collaborate with clients including GE, Virgin Mobile and Microsoft.

Buzzfeed founder/CEO Jonah Peretti says in a statement, “Agencies have been making creative for 100 years that targets individuals, but the social web requires ad creative to be re-envisioned for sharing among groups,” said Jonah Peretti, BuzzFeed’s Founder and CEO.  “Jeff is the perfect leader to work closely with a small group of leading brands to push advertising creative into the social age.”

Prior to Facebook, Greenspan worked on the agency side as an ACD at R/GA for nearly two years before bolting for a creative director gig at BBDO, where he spent nearly 18 months.

Monday Odds and Ends

-Seattle shop Wexley School for Girls named co-founders Cal McAllister and Ian Cohen as CEO and CCO, respectively. In addition, Todd Grant was promoted to ECD. From top to bottom (above) are McCallister and Cohen’s rather interesting headshots.

David Fincher, David Morrison, Guy Ritchie and Jonathan Glazer have launched content company, RESET. link

-Farmington, CT-based agency Keiler was named AOR for automotive care brand, Permatex.

-Well, here’s one way to leave an agency. link

-After five years spent at JWT Atlanta, Keith Jose has returned to GSD&M to assume the title of director of business development.

-A Techcrunch writer didn’t take too kindly to Chris Baker & Co’s “Unbaby” effort. link

-So, what’s Apple’s “biggest marketing secret?” link

-Director Jean Baptiste Leonetti signed to the roster of commercial prodco, Identity.

-W+K London discusses winning and losing pitches. link

 

 

Baker & Co’s Chrome Tool Lets You ‘Unbaby’ Your Web Experience

It looks like Chris Baker is making the most of his employment at Google. The former BBDO NY copywriter and co-mastermind of recent projects like “Charity Bribes” has collaborated with Peter Marquis and Yvonne Cheng on a Chrome extension called “Unbaby.” If you’re somewhat tired of seeing the constant barrage of friends’ baby pics on Facebook and such (we guess the cute factor can wear thin sometimes), you can download and configure the little tool and Unbaby will replace baby pics with “awesome stuff” according to the site. A little mean-spirited? Sure, but we can’t imagine some of you out there won’t give it a whirl.

Larry David Takes ‘Charity Bribes’ Bait, Joins Twitter

A couple of months ago, we told you about the latest project from former BBDO copywriter/current Google employee Chris Baker, who decided to have a little fun with celebrities, get them to do something atypical, and support their charities in the process via a project dubbed “Charity Bribes.” The first celeb on Baker & Co.’s list was none other than Seinfeld/Curb Your Enthusiasm mastermind, Larry David, who the group has been trying to lure into the Twitterverse. Well, it took a little bit of time, but Baker informed us this morning that “It fucking worked. Larry joined twitter. His people got in touch with us and he sent his first tweet Friday night.”

As you can see above, the comedic maestro’s first tweet as @LarryDavid4 calls for the “Bribes” crew to make good on their offer and pay his organization of choice, the Natural Resources Defense Council, which has made its way into Curb storylines in seasons past. See a larger image of David’s first tweet after the jump. Next up to bat on the “Charity Bribes” list? None other than Conan O’Brien (below). Go here to join in on the fun or submit your own celeb bribes and vote.

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Chris Baker Returns with Celebrity-Baiting ‘Charity Bribes’ Project

After internet intervening, co-authoring a book and trying to send M. Night Shyamalan to film school, former BBDO NY copywriter/current Google staffer Chris Baker has launched yet another online effort dubbed “Charity Bribes.” This time around, Baker joined forces with fellow copywriter William Burks Spencer (a Y&R/CP+B/TBWA alum) to basically mess with celebs and support charities at the same time.

Their first mission, as you can see above, is to convince Seinfeld/Curb Your Enthusiasm mastermind Larry David to join Twitter. How it works is you pledge money to make a bribe happen and if it never comes to fruition, you’re not charged. So far, this inaugural charity bribe has reaped over $600 in pledge money and there are just over 30 days to join in on the action.

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