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<title>Chris Beresford-Hill - AgencySpy</title>
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<title>Chris Bosh Steals Kids for Foot Locker</title>
<description><![CDATA[<p><iframe width="500" height="281" frameborder="0" src="http://www.youtube.com/embed/J1JwGqyaFbo?feature=player_detailpage"></iframe></p>
<p>We&#8217;ve seen <strong><a href="http://www.mediabistro.com/James-Harden-profile.html">James Harden</a></strong> tear away a <a href="http://www.mediabistro.com/agencyspy/gold-medal-winning-hoopsters-star-in-bbdos-latest-foot-locker-ads_b37594">warm-up beard</a> and <a href="http://www.mediabistro.com/agencyspy/james-harden-sends-entourage-member-to-d-league-in-latest-foot-locker-spot_b43959">trade an entourage member</a> to <strong><a href="http://www.mediabistro.com/Kris-Humphries-profile.html">Kris Humphries</a></strong> in past Foot Locker commercials, but in the latest effort from BBDO New York, for Kids Foot Locker this time around, Miami Heat All-Star <strong><a href="http://www.mediabistro.com/Chris-Bosh-profile.html">Chris Bosh</a></strong> rounds up some youngsters and takes them to his team&#8217;s training facility.</p>
<p>Seriously, where are the parents? Tick Tock, Pork Chop, Sizzle, and Rick Springfield just roam the streets without supervision? Also, when Bosh says he &#8220;rounded up&#8221; other kids because of &#8220;fresh gear&#8221; at a Kids Foot Locker, nobody recognized how high this ranks on the Unintentional Comedy Scale?</p>
<p>This ad isn&#8217;t as clever as the Harden spots, but <strong><a href="http://www.mediabistro.com/Ray-Allen-profile.html">Ray Allen</a></strong> is involved, so that makes it okay in my book. And I mean the real Ray Allen, not Tick Tock. Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/chris-bosh-steals-kids-for-foot-locker_b44279#more-44279" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Jordan Teicher</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/chris-bosh-steals-kids-for-foot-locker_b44279#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/chris-bosh-steals-kids-for-foot-locker_b44279</link>
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<pubDate>Thu, 07 Feb 2013 15:06:16 +0000</pubDate>
  
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<item>
<title>James Harden Sends Entourage Member to D-League in Latest Foot Locker Spot</title>
<description><![CDATA[<p><iframe width="500" height="375" frameborder="0" src="http://www.youtube.com/embed/MkvByvL1YBc?feature=player_detailpage"></iframe></p>
<p>Ah, a Super Bowl breather and the<a href="http://www.mediabistro.com/agencyspy/gold-medal-winning-hoopsters-star-in-bbdos-latest-foot-locker-ads_b37594" target="_blank"> Foot Locker/NBA-focused</a> funny continues in this new spot from BBDO New York, which focuses on mohawk/fierce beard-sporting <strong><a href="http://www.mediabistro.com/James-Harden-profile.html">James Harden</a></strong>, the ex-Oklahoma City Thunder sixth-man-turned-Houston Rockets starter. See kids, this is what happens when you don&#8217;t have the flow to flaunt fresh kicks on a consistent basis: You hang out with Kim Kardashian&#8217;s ex. Ugh, we can smell the Drakkar Noir from here. Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/james-harden-sends-entourage-member-to-d-league-in-latest-foot-locker-spot_b43959#more-43959" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/james-harden-sends-entourage-member-to-d-league-in-latest-foot-locker-spot_b43959#disqus_thread</comments>
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<pubDate>Thu, 31 Jan 2013 13:14:15 +0000</pubDate>
  
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<item>
<title>Giants WRs Seize Spotlight, Provide Acting Lesson in Latest Foot Locker Spot</title>
<description><![CDATA[<p><iframe width="500" height="375" frameborder="0" src="https://www.youtube.com/embed/CvZ3WwEEtPQ?feature=player_detailpage"></iframe><br />
BBDO New York is back at it again for Foot Locker, continuing a fairly winning campaign for the sportswear/footwear chain and  shifting this time from<a href="http://www.mediabistro.com/agencyspy/gold-medal-winning-hoopsters-star-in-bbdos-latest-foot-locker-ads_b37594" target="_blank"> NBA stars</a> to NFL ones. Before the chants of &#8220;Cruuuuuuuuuz&#8221; ensue, let us tell you that this latest advert, which premiered last night, does indeed star New York Giants wide receiver <strong><a href="http://www.mediabistro.com/Victor-Cruz-profile.html">Victor Cruz</a></strong> and his counterpart/teammate, <strong><a href="http://www.mediabistro.com/Hakeem-Nicks-profile.html">Hakeem Nicks</a></strong>. Yes, Hakeem, we would react/act the same way were we to receive a fishing hat for Christmas, and therein lies the plot of this spot. The jury&#8217;s still out, though, on who&#8217;s the better thespian, the Giants wideouts <a href="http://www.mediabistro.com/agencyspy/eli-manning-continues-quest-to-be-most-commercial-friendly-manning-bro_b37647&amp;usg=AFQjCNGE4VjbNUQbluBusnAtvIdxPwQVnw" target="_blank">or QB</a> <strong><a href="http://www.mediabistro.com/Eli-Manning-profile.html">Eli Manning</a></strong>. Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/giants-wrs-seize-spotlight-provide-acting-lesson-in-latest-foot-locker-spot_b42192#more-42192" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/giants-wrs-seize-spotlight-provide-acting-lesson-in-latest-foot-locker-spot_b42192#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/giants-wrs-seize-spotlight-provide-acting-lesson-in-latest-foot-locker-spot_b42192</link>
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<pubDate>Wed, 12 Dec 2012 12:30:00 +0000</pubDate>
  
	<media:content url="http://www.mediabistro.com/agencyspy/files/2012/12/footlocker.jpg" width="290" height="140" medium="image" />
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<item>
<title>FedEx Wants to Be Your New Holiday BFF</title>
<description><![CDATA[<p><object width="500" height="380" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/IGrhKoit3CM?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="500" height="380" type="application/x-shockwave-flash" src="http://www.youtube.com/v/IGrhKoit3CM?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p>You have a lot of choices for speedy package delivery this holiday season. And, if you&#8217;re the kind of person people describe as &#8220;manic,&#8221; &#8220;spazzy,&#8221; or &#8220;downright insane,&#8221; FedEx desperately wants you to consider their service for all your gifting needs.</p>
<p><object width="500" height="380" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/Z4nDkNVWRac?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="500" height="380" type="application/x-shockwave-flash" src="http://www.youtube.com/v/Z4nDkNVWRac?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p>A trio of new 15-second spots from BBDO NY depicts the worst holiday shoppers among us. We have the guy who realized at the last-minute that he should send a gift, ANY gift. We have the poor woman in a sleeping bag, camped outside a storefront with the hopes of scoring a sweet deal. We also have the neglectful dad, who allows his daughter to sit on the lap of a complete stranger at his local FedEx location. Depressing? Sure, but isn&#8217;t that feeling of overwhelming hopelessness as much a part of Christmas tradition as warm eggnog and predictable disappointment?</p>
<p>Credits, and the final spot, follow after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/fedex-wants-to-be-your-new-holiday-bff_b41018#more-41018" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/fedex-wants-to-be-your-new-holiday-bff_b41018#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/fedex-wants-to-be-your-new-holiday-bff_b41018</link>
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<pubDate>Tue, 13 Nov 2012 11:34:51 +0000</pubDate>
  
	<media:content url="http://www.mediabistro.com/agencyspy/files/2012/11/fedexsanta.png" width="290" height="140" medium="image" />
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<item>
<title>Gold Medal-Winning Hoopsters Star in BBDO&#8217;s Latest Foot Locker Ads</title>
<description><![CDATA[<p><iframe width="500" height="375" frameborder="0" src="https://www.youtube.com/embed/2Zr7lY4WsFA?feature=player_embedded"></iframe></p>
<p>Fresh off of winning Olympic gold, Oklahoma City Thunder teammates <strong><a href="http://www.mediabistro.com/Russell-Westbrook-profile.html">Russell Westbrook</a></strong> and <strong><a href="http://www.mediabistro.com/James-Harden-profile.html">James Harden</a></strong> are among a few Team USA basketball athletes to star in a new round of spots from BBDO New York for Foot Locker. ESPN&#8217;s <strong><a href="http://www.mediabistro.com/Darren-Rovell-profile.html">Darren Rovell</a></strong> is <a href="http://espn.go.com/blog/playbook/dollars/post/_/id/1048/foot-locker-could-have-sports-commercial-of-year" target="_blank">already raving</a> that &#8220;Tear Away&#8221; (above) could be the &#8220;commercial of the year,&#8221; though we&#8217;ll stop short of that for now. Still, considering Team USA&#8217;s success in London and the fairly entertaining ideas put forth here, we can consider this a win-win for BBDO, which picked up creative duties for Foot Locker last fall. While &#8220;Tear Away&#8221; has Rovell gushing, we were just as amused by &#8220;The Melo&#8217;s&#8221; (below) starring Harden and Westbrook&#8217;s Olympics teammate <strong><a href="http://www.mediabistro.com/Carmelo-Anthony-profile.html">Carmelo Anthony</a></strong>, who perhaps is taking a knock at his own inflated ego. Credits and one more spot starring, Westbrook, <strong><a href="http://www.mediabistro.com/Kevin-Love-profile.html">Kevin Love</a></strong> and the Miami Heat&#8217;s <strong><a href="http://www.mediabistro.com/Chris-Bosh-profile.html">Chris Bosh</a></strong> after the jump.</p>
<p><iframe width="500" height="375" frameborder="0" src="https://www.youtube.com/embed/avj4Tjh40XU?feature=player_embedded"></iframe></p>
<p> <a href="http://www.mediabistro.com/agencyspy/gold-medal-winning-hoopsters-star-in-bbdos-latest-foot-locker-ads_b37594#more-37594" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/gold-medal-winning-hoopsters-star-in-bbdos-latest-foot-locker-ads_b37594#disqus_thread</comments>
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<pubDate>Thu, 16 Aug 2012 12:35:08 +0000</pubDate>
</item>
<item>
<title>BBDO, FedEx Once Again Infiltrate NFL Week 1 Coverage</title>
<description><![CDATA[<p><object style="height: 375px; width: 500px;"><param name="movie" value="http://www.youtube.com/v/1c1vZEI7RKA?version=3" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed type="application/x-shockwave-flash" width="500" height="375" src="http://www.youtube.com/v/1c1vZEI7RKA?version=3" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>If you happened to catch any NFL games since the season kicked off on Thursday night, you probably saw any one of three or four FedEx ads that&#8217;s part of a new brand campaign from BBDO NY, which aims to emphasize its client&#8217;s &#8220;customer solutions including healthcare, automotive, small business and sustainability.&#8221; The spot called &#8220;Hollywood&#8221; (above), which boasts FedEx&#8217;s ability to, yes, deliver bovine heart tissue in time for surgery, seemed to get the most airplay from our point-of-view. But maybe it was the one below or either of the two after the jump that deserved more rotation&#8211;though none of this year&#8217;s FedEx spots really elicited a chuckle or two like last year&#8217;s <a href="http://www.youtube.com/watch?v=GViQ87FppKo" target="_blank">&#8220;Exchange Student&#8221; effort</a> that also launched during the NFL&#8217;s opening week. Check out two more from the 2011 campaign (wait, is that Bodie from <em>The Wire </em>as the FedEx guy in the spot called &#8220;Two-Sided&#8221;?) as well as credits for the various spots after the jump.</p>
<p>&nbsp;</p>
<p><object style="height: 375px; width: 500px;"><param name="movie" value="http://www.youtube.com/v/K9utg1W64GU?version=3" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed type="application/x-shockwave-flash" width="500" height="375" src="http://www.youtube.com/v/K9utg1W64GU?version=3" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p> <a href="http://www.mediabistro.com/agencyspy/bbdo-fedex-once-again-infiltrate-nfl-week-1-coverage_b23085#more-23085" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/bbdo-fedex-once-again-infiltrate-nfl-week-1-coverage_b23085#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/bbdo-fedex-once-again-infiltrate-nfl-week-1-coverage_b23085</link>
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<pubDate>Mon, 12 Sep 2011 15:13:40 +0000</pubDate>
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<title>HBO Doesn&#8217;t Want You to Be a Cheap Bastard this Xmas</title>
<description><![CDATA[<p><object style="height: 350px; width: 480px;" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="100" height="100" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/D9mTg0zBDsc?version=3" /><param name="allowfullscreen" value="true" /><embed style="height: 350px; width: 480px;" type="application/x-shockwave-flash" width="100" height="100" src="http://www.youtube.com/v/D9mTg0zBDsc?version=3" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>With the help of Biscuit Filmworks&#8217; <strong><a href="http://www.mediabistro.com/Tim-Godsall-profile.html">Tim Godsall</a></strong> and BBDO NY, HBO is plugging DVD box sets of its hit shows like <em>True Blood</em>, <em>Entourage </em>as well as the underrated <em>Eastbound &amp; Down</em>. Here, we see fans of the various shows&#8217; significant others mimicking episodes and playing Grinch instead of actually going out and buying the damn box sets for their loved ones. Well, at least they&#8217;re being somewhat innovative.</p>
<p>We know it&#8217;s been diminishing returns with <em>Entourage </em>over the past couple of seasons, but we figured we&#8217;d throw Vinnie Chase and company a bone since it&#8217;s the season and all and post this clip at the top. As an added bonus, if you insist on showing off your ingenuity, there&#8217;s a site for you to make AR-enhanced puppet versions of select scenes of said shows <a href="http://www.makeyourownhbo.com/" target="_blank">here</a>. Check out the funnier <em>Eastbound </em>clip and the, um, hi-tech <em>True Blood </em>episode rendition along with credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/hbo-saves-you-the-trouble-of-being-a-cheap-bastard-this-xmas_b11235#more-11235" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/hbo-saves-you-the-trouble-of-being-a-cheap-bastard-this-xmas_b11235#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/hbo-saves-you-the-trouble-of-being-a-cheap-bastard-this-xmas_b11235</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=11235</guid>
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<pubDate>Wed, 08 Dec 2010 11:18:39 +0000</pubDate>
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