If you weren’t aware, Fallon executive creative director Todd Riddle, who’s been with said agency for nearly five years, has a musical side project called, yes, Riddle. The ECD and his Riddle partner-in-crime Gib (yep, just Gib), who’s a principal at music prodco Verite, just released a new single called “We Didn’t Know” and what you see above is the accompanying video. As you’ll see, an animated love story of sorts unfolds in a live-action setting on the streets of NY, serving as a fitting accompaniment Riddle’s forlorn, folksy ‘choon.

“We Didn’t Know” is part of Riddle’s upcoming debut album, Notes From the Whiskey, which from what we’ve been told is a “complete rock opera telling the story of a fictional musician in Los Angeles.” This should be interesting. Production credits after the jump.

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Those eyes. THOSE PIERCING EYES.

For their second project for Walmart since taking over digital AOR duties from incumbent R/GA two weeks ago, the Martin Agency is giving America its new favorite holiday character–a yodeling cat with a love of Christmas. Supposedly, the yodeling, creepy-faced creature is promoting Walmart’s line of internet-ready electronics (with a new spot based around said feline vocalist set to launch later this month), but the video features little in the way of branding save for that little ornament that pops in at the 47-second mark.

So, readers, do you “get it?” Are you wondering to yourself, as many YouTube commenters are, “What the hell?” Well, as the Martin Agency knows (and all other agencies working in the digital sphere should know by now), if you want a video to go viral, all you need to do is put a cat in it. If you think that this is a strategy you might forget, just hum Beyonce’s “Single Ladies” to yourself when sent a creative brief and insert the words “If they like it, then you probably put a cat in it.” It’s a simple and very effective strategy; since the video was posted to YouTube on Monday, it’s already gained almost 50,000 views. Credits, and lyrics so viewers can yodel along at home, follow after the jump.

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