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Posts Tagged ‘Chris Bosh’

Chris Bosh Steals Kids for Foot Locker

We’ve seen James Harden tear away a warm-up beard and trade an entourage member to Kris Humphries in past Foot Locker commercials, but in the latest effort from BBDO New York, for Kids Foot Locker this time around, Miami Heat All-Star Chris Bosh rounds up some youngsters and takes them to his team’s training facility.

Seriously, where are the parents? Tick Tock, Pork Chop, Sizzle, and Rick Springfield just roam the streets without supervision? Also, when Bosh says he “rounded up” other kids because of “fresh gear” at a Kids Foot Locker, nobody recognized how high this ranks on the Unintentional Comedy Scale?

This ad isn’t as clever as the Harden spots, but Ray Allen is involved, so that makes it okay in my book. And I mean the real Ray Allen, not Tick Tock. Credits after the jump.

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Mediabistro Course

Copywriting: Creative Ad Writing

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Gold Medal-Winning Hoopsters Star in BBDO’s Latest Foot Locker Ads

Fresh off of winning Olympic gold, Oklahoma City Thunder teammates Russell Westbrook and James Harden are among a few Team USA basketball athletes to star in a new round of spots from BBDO New York for Foot Locker. ESPN’s Darren Rovell is already raving that “Tear Away” (above) could be the “commercial of the year,” though we’ll stop short of that for now. Still, considering Team USA’s success in London and the fairly entertaining ideas put forth here, we can consider this a win-win for BBDO, which picked up creative duties for Foot Locker last fall. While “Tear Away” has Rovell gushing, we were just as amused by “The Melo’s” (below) starring Harden and Westbrook’s Olympics teammate Carmelo Anthony, who perhaps is taking a knock at his own inflated ego. Credits and one more spot starring, Westbrook, Kevin Love and the Miami Heat’s Chris Bosh after the jump.

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Pac Div Teaches NBA Stars the ‘History of Bling’

For NBA players not pursuing a secondary career in furniture store stockroom management, an extension to the lockout means even more opportunity to star in commercials for various products. Take, for example, New York Knicks small forward Carmelo Anthony, who we just saw get schooled in a Jewish Under 30 League match in Air Jordan’s latest “Love the Game” spot. Now, we’re seeing Melo get schooled in a different way. Really, is there a better teaching method for raising standardized scores nationwide than with the magic of hip-hop history lessons?

From Venice Beach-based agency Zambezi comes the above “viral” spot for Phiten, purveyor of propane and propane accessories titanium-fused accessories. Joining “Melo” are NBA players Chris Bosh, Eric Gordon and Derrick Williams, and So Cal hip-hop trio Pac Div star as the formal educators/wordsmiths. Using the power of clever rhymes, scantily-clad females and money falling from the sky, Pac Div arouses the interests of the bored, Letterman jacket-wearing ballers, educating them on the history of shiny accessories from the days of Ancient Egypt to 80s hip-hop.

The jam ends with the Phiten duo titanium bracelet showcased as the next evolution of bling, leaving the viewer to ask him or herself why Phiten decided it needed four NBA players and a rap trio t0 showcase its new bracelet. But, with players out of their million dollar-plus salaries and critically acclaimed young hip-hop groups looking to break into the mainstream, why wouldn’t Phiten use the star talent at its disposal? Credits after the jump.

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Cool Kids, Foot Locker Serve Up Fresh Nike Kicks

Just in time for warm weather and the NBA playoffs, Foot Locker and Nike have joined forces to create this animated music video/advertisement that features an exclusive track from Chicago/Detroit-based rap duo, the Cool Kids. Featuring NBA stars Amar’e Stoudemire and Chris Bosh, NFL speedster DeSean Jackson and a guest appearance from recently retired MLB legend Ken Griffey Jr., “Fresh Air” keeps Foot Locker positioned as the “hip” athletic retail store.

The campaign’s website gives an interactive look at Nike’s new Air Max line of athletic shoes. Who knew footwear could look so appetizing when Junior serves them up on a steaming hot platter? Most surprising is Foot Locker, Nike Europe and Peet Kegler’s ability to “get” the Cool Kids’ style of vintage, golden-age hip-hop. Hanging out with your pro athlete buddies has never looked like a more fun summer day activity.