TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Chris Burch’

AMC’s ‘The Pitch’ Recap: Womenk!nd Battles DIGO for C. Wonder

In a bit of a nice surprise, we had our first true villain on last night’s episode of AMC’s The Pitch since episode two’s Machiavellian creative director, Ray Johnson. I’m not exactly sure who deserves more praise for this: The Pitch‘s producers or the rude, impossible-to-please client, Chris Burch. Unless my eyes deceive me, I’d have to go with the latter, because that kind of perpetual condescension can’t be derived through clever editing.

Throughout the episode, Burch insults both agencies to the point that winning his clothing brand, C. Wonder, didn’t seem like much of a “win” at all. Burch, a serial entrepreneur best-known for starting women’s fashion label Tory Burch with his now ex-wife, has been facing some flack from the fashion community as of late. Since divorcing his wife, Burch stayed on as co-chair of Tory Burch, stepping down in March amid accusations that his new brand (and subject of this episode), C. Wonder, was a little too similar to his wife’s, leading to consumer confusion. So, did either agency have a clever enough campaign to make C. Wonder stand out? (As always, SPOILERS AHEAD!)

Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

SapientNitro’s Chris Clarke Leaves to Realize VC Dreams

Nitro Group founder Chris Clarke (right), who went on to assume an executive director, co-CCO role when Sapient acquired his firm nearly two years ago, is leaving what’s now known as SapientNitro to launch a venture capital project. Following the June 2009 acquisition of Nitro, Clarke partnered with co-CCO Gaston Legorburu, helped build out the re-branded outfit that is Sapient’s marketing and commerce division and served a strategic advisor on key accounts.

Clarke’s new VC group, meanwhile, will include investor Ray Chambers of Wesray Capital and Chris Burch, co-founder of Tory Burch. Still, despite his new project, Clarke isn’t completely detaching himself from SapientNitro as he’ll remain on as a strategic consultant at the shop and will still hold board posts on two of the agency’s charities. In a statement explaining his decision, Clarke says, “I simply could not turn down the opportunity to lead another start-up.”