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Posts Tagged ‘Chris Cavalieri’

Universal Studios Transforms Staples Center in Publicity Stunt

In an outdoor marketing stunt more creative and inspired than the last three Transformers movies combined, Universal Studios and agency David&Goliath morphed L.A.’s Staples Center into a scene of intergalactic destruction.

Publicizing Universal Studios’ new attraction, “Transformers: The Ride 3D” (which officially opened on Friday), David&Goliath’s team gave the Staples Center a drastic makeover in early April. Considering no one ever goes near downtown L.A. at night, it’s entirely possible that no one noticed people painting an 80-foot Deceptacon hole in the side of the building. As an added bonus, the chaotic scene even featured sandwich board-toting crazy people shouting about the end of days, adding an air of authenticity to the whole thing.

So, is the ride any good? According to Universal Studios park director Molly Orr, who was quoted in a story about the event on L.A.’s CBS affiliate, “Michael Bay, who directed the Transformer films, was one of the creative consultants on this ride.” In other words, though it may look cool, the ride lacks substance, much of a storyline, and is a punching bag for critics nationwide. In any case, expect explosions, and plenty of them.  D&G credits after the jump.

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Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

LMFAO Overexposure Continues, This Time in Kia’s YouTube Dance-Off

Electro-hop duo LMFAO have already gotten a hell of a lot of mileage out of their “Party Rock” schtick and tracks like ” Party Rock Anthem,” but that doesn’t mean their onslaught is even close to completion (*gulp*). The boys in LMFAO known as Redfoo and SkyBlu are now playing a key role in a new online effort from David&Goliath for Kia called the “Soul Shuffle Slam,” which is basically a virtual dance competition that takes place on the Soul Youtube channel.

Launched this week, the “Soul Shuffle Slam” lets users battle friends in a dance-off by uploading 60-second videos of  themselves breaking it down to, yes, “Party Rock Anthem.” Perhaps the thing that most caught our eye is the virtual crossfader that lets you toggle between uploaded videos involved in a “Slam.” You can also vote on clips and help choose four finalists,  who will then by judged by LMFAO and some dance team called Quest Crew. According to the Soul channel’s countdown clock, there are 18 days left in this “Slam” and the grand prize winner nabs $10,000 and a chance to dance with LMFAO on stage.  But by then, who knows, the winner (like you, me and probably everyone else) might just be completely sick of them and praying for the return of the hamsters. Credits after the jump.

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Integrated AD Gets ‘Badass’ Bump from Bogusky. Why?

When he’s not busy riding bikes and saving the world in his post-advertising career, Alex Bogusky has been busy blogging and tweeting, and in the process, plugging the prowess of creatives we haven’t really heard of. A few different tipsters have been pinging us wondering what’s the deal with Chris Cavalieri, whose website touts him as an integrated AD. According to his LinkedIn, Cavalieri’s a “music anthropologist” who runs a site called DuckDuckGeese.com and is also currently an integrated art director at The Blind Society.

We reached out to Cavalieri, and as we figured, there’s no unholy alliance between him and Bogusky nor was the latter even a close friend just trying to hook another friend up with a Twitter nod. Cavalieri tells us, “We talk from time to time randomly through email. I’ve never met him, and yes I asked him if he would post something on his twitter about me, I just wanted to see what sort of reaction it would cause having a big name ad guy hyping me up, I kinda wish I had updated my portfolio I didn’t really think he would mention my name. ”

Are those of you creatives who are flying under the radar and aching to get your portfolio noticed taking notes?

More: “Mike McKay Announces Winner of Twitter Contest