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Posts Tagged ‘Chris Ferguson’

Hiscox Reactor Spins Out Generic LinkedIn Animations

The Hiscox Reactor? Gee, that sounds fancy. Sounds like something a character from The Big Bang Theory would reference. It turns out that it’s not all that fancy, save for some elegant animation reminiscent of a Rube Goldberg machine courtesy of Tribal Worldwide NY. The gist: users log in to their Linkedin accounts and can follow a whirling red ball that moves through customized graphics revealing education and work history.

The experience is personalized in the way that asking a Magic 8 Ball a question is personalized. A finite number of combinations and animations have little use after the first watch. However, if you feel like watching the red ball spin – and it is a Friday, so why not? – the chain reaction may make you think about your winding career path that has taken many turns and dips. It didn’t for me, but it might for you. And it might make you want to purchase small business insurance from Hiscox, which is actually important. Or it just might make you wonder why a company would spend money on a custom animation gimmick that lacks value. Credits after the jump.

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Ferguson Assumes ECD Post at Tribal NY (Updated)

As promised during the time Rob Rasmussen split, Tribal DDB New York has found its second executive creative director in Chris Ferguson, who will co-manage said department in the agency’s Big Apple branch alongside fellow ECD Kinney Edwards (the lads are pictured above). Ferguson joins Tribal NY after spending four years at R/GA, where he led creative on Nike Running, Walmart and the Google Wallet launch. Ferguson kickstarted his ad career at Y&R, where he spent six years as a copywriter. During his career, Ferguson also had a lengthy stint as a creative director at TBWA\Chiat\Day and \Tequila.

Update: Ferguson officially assumes his ECD post today. Here’s a statement from Richard Guest, Tribal DDB’s president of U.S. operations: “Chris is one of the most creative, thoughtful and intelligent people that I have ever met.  I am confident that he will fit seamlessly into the Tribal DDB New York team. I have no doubt that Kinney and Chris will form a powerful team and that their collective leadership will help to evolve the agency’s business and product offering while realizing its mission of Bringing Humanity to the Digital Age.”