-Judging for the One Show competitions is now underway in New York City.

-Not to be outdone by Mullen, Droga5 NY creates its own campaign for Greek yogurt, this one for Kraft’s Athenos (above).

-Judges have until March 15 to pick their shortlist for the Tomorrow Awards, which will include speakers such as Cindy Gallop and AKQA global CCO Rei Inamoto. link

-Bi-coastal editorial shop Nomad added Micah Scarpelli to its roster. link

-The new iPad 2 cover has its share of haters. link

-Campbell-Ewald alum Chris Grenier joined Philly shop Bigsmack as creative director.

-Cannes Lions announced its full, first Creative Effectiveness Jury, which will be chaired by TBWA chairman Jean-Marie Dru.

-Twitter hearts smaller advertisers. link

-PGR Media was tapped to handle media strategy, buying and planning for Liz Claiborne brand, Monet.