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Posts Tagged ‘Chris Hayes’

Huge Welcomes New CMO

pezzullohugeIt didn’t take too long for Huge to find a successor for chief marketing officer Chris Hayes, who left the agency in December and subsequently joined Critical Mass (along with fellow ex-Huge cohort/CCO, Conor Brady) earlier this month. Taking over as Huge CMO is Jessica Pezzullo, who arrives from SelectResources International, where she’s spent the last eight years and most recently served as senior partner. From what we’ve been told, Pezzullo will handle CMO responsibilities out of Huge’s Los Angeles office. During her career, the exec has also served as senior partner/group account director at the likes of Digitas and Ogilvy.

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Critical Mass Officially Welcomes Michaels, Promotes Levy to Chicago/LA GM


Less than two weeks after we first reported that Suzanne Michaels left DigitasLBi and was potentially assuming an executive creative director role at Critical Mass, the latter agency has now made it official.  Michaels has indeed joined Omnicom-owned Critical Mass as part of the agency’s  “larger investment in developing talent and creative excellence.” Michaels now joins a leadership team that also includes Amanda Levy, a seven-year CM vet who has now been bumped up general manager (but will continue in her role as SVP/client partner for Nissan and Infiniti North America) and Lisa Penelton, a Razorfish alum who joins CM as  VP/marketing science. Together, the trio will oversee business and operations across CM’s Chicago and L.A. office.

Regarding her new gig, Michaels (pictured right, with Levy), who officially left DigitasLBi on Jan. 6 after four-and-a-half years, says in a statement,  “Agencies everywhere are at a precipice, thinking about who they are and what they want to be. With its expertise in business strategy, user experience and design, Critical Mass is poised to fill a very compelling white space. We can be the partner who helps brands do more than just advertise to people, and become a chosen part of their lives through software, products, and experiences.”

One can say that it’s been a fairly busy start to the year for Critical Mass, which along with its latest leadership appointments, welcomed Huge alums Conor Brady and Chris Hayes as global CCO and CMO, respectively, and is merging its London ops with Agency Republic, effective Jan. 18.

Critical Mass Adds Brady, Hayes to Fold, Loses Delichte in Calgary


Critical Mass is off to a busy start in the new year as the Omnicom/DAS digital agency has not only merged its London operations with Agency Republic, but has brought on Conor Brady and Chris Hayes as chief creative officer and chief marketing officer, respectively.Hayes and Brady (pictured l-r above), you may recall, most recently worked at Huge but parted ways with the IPG-owned, Brooklyn-based agency last month. As for the U.K. Critical Mass leadership team, Matt Kwiecinski and Alistair Campbell will lead the combined UK team as managing director and ECD, respectively, with the latter joining the newly created Creative Council, led by Brady. Susanne Jones, former managing director of Critical Mass London, moves into a new strategic role as SVP/client partner for what sources tell us is Citi, one of the agency’s largest global clients.

On another note, to address the tipsterati who sent us a note about it, we did receive confirmation that 18-year Critical Mass vet Darren Delichte, who served as SVP/ECD out of the Calgary office, is no longer with the agency and actually parted ways a few months ago.

Brady, Hayes Leaving Huge

conorbrady1After getting deluged with tips last night, we’ve received confirmation this morning that Chris Hayes and Conor Brady, chief marketing officer and chief creative officer, respectively, at Huge, are indeed parting ways with IPG-owned agency–each, though, for their own reasons we’ve been told. Here’s a statement from Huge to clarify a bit: “Conor Brady and Chris Hayes will both leave Huge in the new year to pursue other opportunities. They both contributed to what was another record year of growth at Huge where we grew by 40% globally. We’ll be announcing a replacement for Chris in January but don’t see the need to replace Conor at this time. Jon Jackson, who has done an amazing job managing the creative group in Brooklyn, will continue to lead creative in New York.”

No word yet on where either exec is headed to next, but Hayes joined Huge approximately 18 months ago from Y&R, where he spent nearly two years and served in roles including CMO/North America and managing partner/global new business development. Brady (pictured), meanwhile, joined Huge 15 months ago after spending a half-dozen years at Organic, where he last served as chief creative officer. As for Jackson, the executive creative director worked for over a half-decade at Sapient before joining Huge three years ago.


Y&R Taps Consultancy Vet for Chief Growth Officer Gig

David Sable & Co. have welcomed former Roth Associates EVP/lead consultant Cathy Cohan aboard to assume the new title of global chief growth officer at Y&R, a role which calls for her to drive new biz growth across the global agency network . Cohan, who spent five years in all at Roth, now essentially fills the new business executive vacancy left by Chris Hayes, who left Y&R to join Brooklyn-based Huge back in July.

Regarding Cohan’s return to the agency side, Y&R global CEO Sable says in a statement, “She has great intellect and instincts, as well as an enormous capacity for understanding an advertiser’s marketing needs and the right mix of resources that will meet them. It is a huge competitive advantage for us that she has experience as a consultant and as a client leader, as she helps us hone our marketing skills.”

Cohan’s first trek through the agency world including four-year stint as CMO at BBDO Atlanta and a lengthy gig as director of business development at JWT.

HUGE Acquires Portland’s King/Coyle

Fresh off of hiring Chris Hayes as global managing director, Brooklyn-based, IPG-owned HUGE has set its sights on Portland, Oregon as the agency has acquired local digital creative studio, King/Coyle. As a result, a new “design innovation lab” called Huge/KingCoyle has been formed and will continue to operate in the great Northwest.

King/Coyle itself was formed by writer/designer/CD Duane King and CD/designer/interaction developer Ian Coyle, who say in a joint statement, “Creating a design innovation lab with a proven industry leader like Huge is an exciting honor. Together, we believe we can help shape the future of digital design.” We’ve been told that Huge/KingCoyle, which as of now just counts King and Coyle as staff, will begin accepting select clients this summer.

Jane Barratt Leaving Y&R, Sebok Stepping In

After spending nearly 18 months as president of Y&R New York, Jane Barratt is leaving the agency to “pursue other opportunities.” As a result of her departure, Tom Sebok, current president/CEO of Y&R North America, will be stepping in to fill the role.

With Sebok taking over for Barratt, Y&R global CEO David Sable will assume responsibility for the North American region for the time being. In a statement, the chief exec says, “We have an absolutely fantastic new Chief Creative Officer in Jim Elliott.  We have brought back Channel Planning with the appointment of Sue Kaufman, fine-tuned our approach to Brand Planning with the addition of Chip Walker, and built a competitive new business machine under Chris Hayes.  The tough news is behind us. We need to invest in this moment with the most experienced leadership and support.”