-Ad folks including Lori Senecal and Jimmy Smith do a fashion shoot for Forbes. link

-Expedia offers its own “Vacation Deprivation” study. Coincidence? link

-Organic picked up digital AOR duties for Quaker Oats brands including Quaker Oats, Quaker Chewy Granola, and Quaker Rice Cakes.

-AKQA CEO Tom Bedecarre has some folks up in arms with a tweet (above).  link

-L.A.-based prodco Boxer Films added director Kevin Fitzgerald to its roster.

-The “ad contrarian” himself, Bob Hoffman, takes on the new Pepsi campaign. link

-Pittsburgh-based MARC USA hired Chris Heitmann and Chris Pointon as EVP/chief innovation officer and SVP/marketing technology, respectively.

-Panera Bread tapped Cramer-Krasselt as its new creative AOR. link

-Starcom alum Amy Bickers joined Austin-based firm Umbel as director of agency solutions. link