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Posts Tagged ‘Chris Juhas’

David&Goliath Spreads the Luck for Southwest Airlines, New York-New York Hotel & Casino

This week marks the expiration of the Wright Amendment, a federal law governing air traffic at Dallas Love Field, Southwest Airline’s home airport. So to celebrate, the airline teamed up with agency David&Goliath and New York-New York Hotel & Casino in Las Vegas, “spreading the luck” to passengers on the first-ever nonstop flight from Dallas Love Field to Las Vegas.

When passengers boarded the plane they each found a surprise gift under their seat, including a book of two-for-one deals and a free t-shirt. Then they played “Spread the Luck,” a game in which a spinning wheel selected a row to win prizes from New York-New York Hotel & Casino, including a suite upgrade. The airline saved the biggest surprise for last, with all passengers receiving a long list of items from the hotel and casino, including a free two-night stay. Read more

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RPA Fills in the Gaps for Farmers Insurance

Insurance: a confusing thing that you’d rather not think about…unless you’re measuring the amount of money it drains from your bank account every month.

Farmers Insurance wants to make the process a little less painful with the help of RPA, which produced this new TV campaign and an interactive website to help customers identify those potentially disastrous blind spots in their coverage.

In the first of two ads helmed by Craig Gillespie — better known as director of the Gosling vehicle Lars and the Real Girl – the dad from Juno helps demonstrate the difference between the world we’d like to live in and the one we wake up to every day:

Another one after the jump.

Read more

Fred Armisen Hugs Bruce Willis for Honda, RPA

Since few would argue that the commercials were more interesting than the game last night, chances are you saw RPA’s “Hugfest” spot, featuring Bruce Willis and SNL-alum/Portlandia star Fred Armisen.

The simple, straightforward spot features Willis urging viewers to hug those around them that they care about — “the people that matter to you, matter to us” — as a way of emphasizing Honda’s commitment to safety. Armisen then appears and hugs Willis for the duration of the 60 second spot.

“Our simple, yet engaging, big-game spot is intended to highlight not only Honda’s deep concern for the safety of our customers, but the actual industry-leading crash test results that back up our commitment,” explained Mike Accavitti, senior vice president of auto operations at American Honda Motor Co., Inc.

The campaign extends beyond the big game spot, with a large social media component utilizing the hashtag #hugfest. During the Super Bowl, Honda posted “real-time video reactions from Willis about events such as penalties, fumbles and referee calls on the brand’s @Honda Twitter feed.” Immediately after the spot aired, Honda encouraged viewers to send virtual hugs (actually Willis hugging the camera) to loved ones who they couldn’t be near during the big game. Today, Honda is collecting hugs via Twitter by asking people “to send a picture or Vine of their hug with the hash tag #hugfest.” Bruce Willis will then respond with a “meme appraisal of the hug.” Additionally, Honda will have a homepage takeovers at MSN and ESPN, where a 30-second spot “How to Hug” video featuring Willis and Armisen will greet visitors to the sites. You can view “How to Hug,” along with credits after the jump. Read more

RPA Taps Michael Bolton as ‘Talent’ for ‘Happy Honda Days’

If there’s one thing the Internet loves (aside from cats and pornography), it’s cheesy celebrities from bygone eras. This has accounted for the revival of figures like Rick Astley, who has reemerged in the public consciousness thanks to rickrolling. RPA seeks to cash in on the phenomenon with their “Happy Honda Days” campaign, featuring Michael Bolton, the man once referred to as a “no-talent ass clown” in Office Space who returns to advertising after stints in spots like the one for Optimum earlier this year.

The campaign contains four new spots, all of which feature Bolton singing. Each spot begins by asking “What does it feel like to get a great deal at Happy Honda Days?” before answering with an original holiday song from Michael Bolton. (These would have been much funnier if they had made Bolton sing “When a Man Loves a Honda,” but I digress…) Our favorite is the spot featured above, in which Bolton’s singing is met by blank stares (probably the most honestly depicted reaction of the four spots/how we would react in that situation). As you can surmise, RPA went for the goofy approach with this campaign, in the hopes that people find the spots memorable. It would help if there was a little more variation among the four 30 second ads, as they all feel like basically the same spot. In addition to the TV campaign, there will be a live social media event on November 22nd featuring Bolton delivering personalized messaged under the promoted hashtag #XOXOBolton, as well as print and radio campaigns.

We don’t know about you, but we can’t see or hear anything about Michael Bolton without thinking of this. Credits and second “Happy Honda Days” spot after the jump. Read more

Seemingly Bored RPA Creatives Come Up with ‘Celebirding’ (Updated)

As if Tumblr needed any further validation, we now have yet another somewhat amusing site launched by ad folks, though this particular one really has nothing to do with industry. Welcome to the world of “Celebirding,” which we’ve been told is the handiwork of Chris Juhas and Ben Tolbert, copywriter and junior art director, respectively, at RPA. The pair’s little side project, as their Tumblr title suggests, features celebrities re-imagined as a variety of our favorite flying friends (these guys really do seem to know their birds). It’s terribly punny, yet clever and a decent diversion from the dragging work day.

Update: And just like that, we’re hearing from folks that this idea is nothing new as we’ve been directed to “The Celebrity Kingdom,” a site that spans the entire animal kingdom and has been around for several months. Uh oh. We’ve been told that “Kingdom” is the brainchild of BBDO Atlanta’s Jon Mueller and Tim Koehler. Coincidence or not? We’ll leave that up to you.