TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Chris Kiser’

DigitasLBi Lets Lady Liberty’s Hair Down for John Frieda

DigitasLBi has just released “A Girl’s Got to be Free,” a new digital spot for John Frieda’s Frizz Ease Hair Care products.

Set at night in New York, the 60-second video features a team of rogue women dressed in black who make their way to Ellis Island. Once there, the crew pulls out harnesses, climbing gear and other equipment and makes their way up the Statue of Liberty. Upon reaching the top, they free Lady Liberty of the bun that has been constricting her for over a century and let her hair down.

“We wanted to create an unexpected online experience that captures the simple, universal truth that when women pull their hair back in resignation to frizz, they pull themselves back. Frizz Ease Hair Care gives her an alternative to this daily struggle and empowers her to step out and conquer each day with confidence. ” explains Melissa Pruessing, VP/Group Account Director at DigitasLBi Chicago.

“A Girl’s Got to be Free” is part of DigitasLBi’s new “Never Pull Back” campaign, which features a new website, as well as “digital paid, owned and earned media” executed by Click 3X. Kao’s USA’s media agency Spark, meanwhile, handled media planning and buying for the campaign. Stick around for credits after the jump. Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

According to Geico, Technologically-Savvy Pigs Will Steal Your Girlfriend

We feel for Ted. The guy has hail damage to his car, he’s doing the right thing by calling his insurance agent, and then he loses his attractive girlfriend to a pig. You might be saying, “well, it’s not just any pig. It’s Maxwell.” And the rest of the America would be saying, “the pig from from those Geico ads has a name?” To which I say, yes. But, you see, that’s how Geico swoops in with their anthropomorphic pig and ruins Ted’s life even though nobody remembers Ted by the end of the commercial.

These new Maxwell commercials from the Martin Agency are actually a step in the right direction for Geico. The company used up all of their gecko jokes about ten years ago, and since everybody who wants to save 15 percent or more on their car insurance is already doing so, focusing the recent spots on different advantages, like online claims, is subtly smart. Although, I’m not sure a pig’s hoof would be able to work the tablet touch screen.

As for Ted, well now he’s the guy who lost a girlfriend to a pig. Life is pretty much over after that. Why would a girlfriend break up with her boyfriend just because he was put on hold with an insurance company? Couldn’t she go inside and watch The View instead of waiting impatiently outside? Does she have a tablet fetish? Does she eat bacon? These are questions I want answered in upcoming Geico spots.

Credits after the jump.

Read more