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Posts Tagged ‘Chris Knight’

Ed Norton Sings Karaoke, Almost Dies Several Times in New Droid Spot

This one’s been making the rounds for awhile now, but we thought we’d give some love anyway. McgarryBowen New York’s new spot for Verizion, “A Lot Can Happen in 48 Hours” features the talents of Ed Norton. It originally aired on December 5th, although it was posted to YouTube about a week before that.

In the spot, directed by Matthijs van Heijningen, Norton is thrown into a variety of dicey situations, with his Droid helping him get through most of them relatively unscathed. “A Lot Can Happen in 48 Hours” opens with Norton waking up to find himself in a strange room, with his Droid still at 3% power. “It’s been an interesting 48 hours,” Norton says, followed by a flashback. We then follow Norton through his series of misadventures, which begins with him finding a lost wallet and using Droid to find the location. This leads Norton to a karaoke bar, where he ogles a taken woman while singing “If I Could Turn Back Time” (the funniest part of the spot).

From here, Norton’s misadventures include attempting to land a plane, being held captive, having a key found in his stomach, playing a high-stakes game of Connect Four, and being held captive once again. Its everything-goes-wrong brand of humor borrows a little bit from The Hangover series, and although the spot seems to employ the kind of random connections Grey NY used in their 2012 DirectTV campaign, the superior execution helps keep it from feeling too easy or derivative. The spot uses a clever setup to promote the Droid’s impressive battery life, and then finds ways to showcase the phone’s other features in the process. This is certainly a far cry better than McgarryBowen Chicago’s disastrous “Denskies” campaign for Sears. Bonus points for the excellent use of a Lykke Li song. Credits after the jump. Read more

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Activision, 72andSunny Bring the House Down with ‘Epic Night Out’

“Epic Night Out,” the splashy new 90-second Call of Duty: Ghosts spot from 72andSunny for Activision, is indeed epic, and easily riffs on the four-guys-who-have-fun-in-danger motif made popular by The Hangover. There are a few celebrity cameos, a crumbling Las Vegas set, and classic music, Sinatra’s “Live Until I Die.” Very epic. But no baby, though. Instead, the four heroes and their dog travel from desert wasteland, to cityscape, to outer space, and then to a frozen tundra. With the music and quick editing, it’s hard to pay attention to anything else.

I’m all for first-person shooters, and I don’t think they are ruining kids. If this spot were for the U.S. Armed Forces, that would be different. But, it’s worth pointing out that guns, explosions, apocalyptic Vegas, Frank Sinatra, and Megan Fox is way past the boiling point of glorying violence for a TV spot. That’s sensory overload for all of the juiced up gamer-guys who are going to sit in the basements and pretend not to pee in empty soda bottles. It’s also brilliant misdirection.  And if not for the Grand Theft Auto V ads, this would be the best video game spot I’ve ever seen. Credits after the jump.

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Terry Crews Plays Music with His Muscles, Encourages Viewers to Do the Same for Old Spice

Yes, one of the stars of The Expendables 2 (now playing in theaters everywhere) is back, flexing his impressively musical muscles for Old Spice and W+K.

In what we’re being told is what’s a “first-of-its-kind embeddable interactive experience,” Muscle Music allows viewers to record their very own percussion-laden jam session after they stream and impressive demo performed by Mr. Terry Crews. But, for those of us who learn better from following directions than button-mashing, Old Spice has provided us with this handy keyboard map:

Sure, it’s just sort of silly and gets a little boring after about a minute of messing around, but realize that this is as much of an ad for W+K, prodco MJZ, VFX company The Mill and Vimeo itself as much as it is for Old Spice. From a purely technological standpoint, this could be a big step forward in integrating audience interaction into streaming video. Your move, YouTube.

Credits after the jump.

Update: By the way, the Terry Crews has been answering questions following his new Old Spice ad launch on Reddit. Go here for the Q+A.

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Maude Does Some Remodeling

Hot shop MAUDE, the subsidiary of Mediastorm, is bulking up to take on the high demand for its services with some new hires.

Joining the agency as ACD is Chris Knight who will be responsible for development of interactive, broadcast and non-traditional campaigns for the agency’s clients while  also supporting  MAUDE’s sister agency, Media Storm LLC (a strategic media agency). Prior to MAUDE, Knight worked as a freelance copywriter from 2008 to 2010 and worked on campaigns for clients including DraftFCB HealthCare, Viacom, Verizon and Bayer Properties.

James Kloiber joins MAUDE as interactive designer. Kloiber most recently worked as senior creative designer at FOX Interactive Media where he was responsible for the design and production of flash-based microsites, rich media and static ads for FOX online properties.

Anna Hecker jumps aboard MAUDE as a copywriter. Most recently, Ms. Hecker’s served as creative strategist at Night Agency where she was involved in digital campaigns for clients including Dial, Keds and Champion.

Joining the agency as AD is Puneet Sabharwal. Most recently, Sabharwal worked as creative director at TBWA/India (2007-2009), where he managed a creative team and worked with National Geographic, MoserBaer, Pedigree, and Adidas.

Other hires include Margaret Muhlfelder, who joins as an account director, Luree Lee is signing on as a designer, Kathrin Ayer is now developer and Jenny Friedman has been named an account coordinator.

Maude’s managing director, creative & marketing, Marc Klatzko noted that the agency has doubled its billings during 2010 as compared to the year earlier period. He also said in a statement, “It’s an amazing feeling to be growing so fast, and a testament to the premium our clients place on fresh creative thinking, service and high production values. While MAUDE’s staff has more than doubled in size within the past six months, I shy away from terms like ‘hiring frenzy’ – we’ve actually been extremely selective with our new talent, bringing most on for trial freelance periods before extending a full-time offer. As a result, we now have a top-notch team that not only creates brilliant work together, but enjoys each others’ company and really gets what we’re trying to do for our clients. This is an exciting time to be at MAUDE, and I’m looking forward to all the interesting things we’re going to create.” Now there’s a statement for ya.