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Posts Tagged ‘Chris Noellert’

M&C Saatchi Launches ‘This Is UGG’ Featuring Tom Brady


M&C Saatchi is launching UGG’s first-ever global marketing campaign, entitled “This Is UGG,” which enlists the help of veteran brand ambassador Tom Brady in the brand’s latest effort to change its perception as the official fuzzy boot of Starbucks-toting girls everywhere.

Launching today, the campaign focuses on life’s smaller moments, centered around the 60-second spot “Time Out.” In the spot, Brady shares the message that in life you only get so many time outs and you need to make them count, because you can’t back pocket them or carry them over to another day. Tom’s voiceover plays out over a scene of him driving to play golf with his father, a pastime the two have shared since Tom was old enough to play. Another spot, featuring Brady and his mother, is set to follow in October, with a third entitled “Down Time” arriving in December.

“For the new UGG for Men campaign, we started with this premise: small moments can carry as much weight as the big moments,” explained Nancy Mamann, vice president of marketing for UGG Australia. “We conceptualized the spots to capture authentic moments that relate to men across the world. For Tom Brady in particular, we explored his life off the field, along with more personal settings, to show some of the moments that he considers meaningful.”

Whether that will convince men to rush out and buy UGG remains to be seen. Stick around for behind-the-scenes footage after the jump. Read more

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Tuesday Odds and Ends

-Publicis Groupe has acquired 100 percent of AR New York, a full-service agency focused on luxury and beauty brands. The agency will retain its name within the Publicis network and keep its leadership including CCO/co-founder Raul Martinez and CEO, Dianne desRoches. link

-Vegas-based SK+G Advertising has been chosen as media buying/planning AOR for Allegiant Travel Company.

-Former Social@Ogilvy VP Layla Revis and Dachis Group alum Erin Dorr joined global social media agency We Are Social as senior director and account director, respectively.

-Blu Dot and mono, the forces behind the online creative swap meet from early last year, have teamed up again to play Twitter-based musical chairs. See how the game works above and actually get in on the action here.

-Grey London and Brand Union have been tapped to handle a global, corporate “masterbrand” campaign for pharma giant, GlaxoSmithKline. link

-NYC-based VFX/design studio Carbon hired Chris Noellert as creative director/lead flame artist of its newly opened L.A. office.

-Disney and Netflix have inked a deal, though it won’t really mean much to the latter’s subscribers til 2016. link

-Nearly four months after first announcing the effort, Intel, the W Hotels, Roman Coppola and his Directors Bureau have revealed the winners of their “Four Stories” Ultrabook film competition. link

-Media/marketing company Brand Connections acquired New York/New England-based experiential agency, Bottlerocket Marketing Group. link