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Posts Tagged ‘Chris O’Reilly’

CHI&Partners Launch ‘The Mission’ for TalkTalk

CHI&Parnters is launching its latest animated campaign for TalkTalk, the fourth in a series of animated campaigns from the agency, entitled “The Mission.”

The 60-second spot tells the story of six household objects who come to life and embark on a journey in search of great TV. “The Mission” follows a doll, a garden gnome, a toy robot, a dog-lamp, and two slippers through a grand journey as they battle the elements, traversing the varying terrains of a neighborhood, before finally arriving through a doggy door to a house with TalkTalk TV. The well-animated spot pulls off the approach with style, making for a fun spot that feels like a mini-odyssey. It is the first of four new spots which will roll out between September and January.

“Our award-winning animations for TalkTalk have set a precedent over the years – and this year we’ve aimed to raise the bar again,” said CHI&Partners Creative Director Micky Tudor. “Everything about this little film is epic. Shot in cinemascope, voiced by Derek Jacobi and with a sweeping score from ‘Last of the Mohicans’, this spot is packed with the kind of extraordinary craft that is normally reserved for the world of feature films.” Read more

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Intel’s ‘The Chase’ Integrated into Facebook

Back in January, when Osama Bin Laden remained at large and Packers had not yet won the Super Bowl, we posted a video from Intel called “The Chase,” which advertised the new Intel Core i5 processor. At two minutes long, “The Chase” did that whole movie in computer windows and different online mediums, similar to the Arcade Fire’s interactive music video for “The Suburbs.”

This time around, “The Chase” (which garnered over 2.5 million views on YouTube) is being integrated into Facebook complete with a new game, character profiles and all sort of extra downloadable goodies. Unfortunately (as I learned attempting to run the programs on a MacBook Air), you pretty much need to own a computer with an Intel Core i5, unless you’d like “The Chase” to slow your computer to a slow crawl. With the help of a MacBook Pro (which utilizes an Intel Core i5 processor), I was able to make the Facebook page work. The page also requires an HTML 5 web browser (Chrome, IE9, Safari 5 or Firefox 4) to function. If you think about it, Intel and agency Venables Bell & Partners are really targeting techno-geeks by creating a barrier to entry of sorts for its Facebook page. And, hey, at half a million “Likes,” they must be doing something right. And, on social media, isn’t a “spy story” kind of the go-to genre these days? Credits,  and that original viral video, after the jump.

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