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Posts Tagged ‘Chris Raih’

Pac Div Teaches NBA Stars the ‘History of Bling’

For NBA players not pursuing a secondary career in furniture store stockroom management, an extension to the lockout means even more opportunity to star in commercials for various products. Take, for example, New York Knicks small forward Carmelo Anthony, who we just saw get schooled in a Jewish Under 30 League match in Air Jordan’s latest “Love the Game” spot. Now, we’re seeing Melo get schooled in a different way. Really, is there a better teaching method for raising standardized scores nationwide than with the magic of hip-hop history lessons?

From Venice Beach-based agency Zambezi comes the above “viral” spot for Phiten, purveyor of propane and propane accessories titanium-fused accessories. Joining “Melo” are NBA players Chris Bosh, Eric Gordon and Derrick Williams, and So Cal hip-hop trio Pac Div star as the formal educators/wordsmiths. Using the power of clever rhymes, scantily-clad females and money falling from the sky, Pac Div arouses the interests of the bored, Letterman jacket-wearing ballers, educating them on the history of shiny accessories from the days of Ancient Egypt to 80s hip-hop.

The jam ends with the Phiten duo titanium bracelet showcased as the next evolution of bling, leaving the viewer to ask him or herself why Phiten decided it needed four NBA players and a rap trio t0 showcase its new bracelet. But, with players out of their million dollar-plus salaries and critically acclaimed young hip-hop groups looking to break into the mainstream, why wouldn’t Phiten use the star talent at its disposal? Credits after the jump.

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Athletic Brand Li Ning Makes Light of Customs Woes

Li-Ning, the Chinese-based equivalent of Nike that in fact also has U.S. headquarters in the Portland area, had some trouble getting its new waterproof F2 kicks through U.S. Customs and Border Patrol recently, delaying the line’s release in America for weeks. No one really knows for sure why they were stopped but there are many rumors circulating. WMD’s? C’mon now. Nothing wrong with tight security, though. We don’t need anymore surprise packages.

Well, the sneaker brand took it like champs and this week, released the funny digital film above. Created by L.A.-based Zambezi. the clip entitled Strange Customs” stars Gerry Bednob and Donnell Rawlings (whom you may recognize from The 40 Year Old Virgin and as Ashy Larry on Chappelle’s Show, respectively), who put a Li-Ning rep through some outlandish customs check.

Zambezi co-founder/CD Brian Ford says in a statement, “Everyone loves a good interrogation scene. This film isn’t of the Jack Bauer torture variety, but there is plenty of verbal abuse. And considering how tight airport security is these days, it’s a ripe topic to satirize.”

View credits after the jump. Read more

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