RPA teamed up with creative studio Psyop to launch a social extension of its “Happy Honda Days” campaign, which launched last month featuring nostalgic toys of yesteryear.
The new extension consists of three new videos featuring Skeletor and He-Man, Jem and G.I. Joe, and Gumby and Pokey. The extension was launched yesterday with Skeletor taking over Honda’s Twitter account. Each duo sings a new version of a classic Christmas song (except for Gumby and Pokey, because they don’t know any Christmas songs) and calls on viewers to vote for their rendition. Honda will donate a total of $100,000 to three charities – Children’s Hospital of Orange County, the Little League Urban Initiative and the Pediatric Brain Tumor Foundation — with $50,000 going to the charity associated with the winning video and the other two receiving $25,000 each.
In the most amusing of the three videos, Skeletor sings of his newfound bromance with He-Man to a rendition of “Jingle Bells,” which has been rechristened “Jingle Bros.” According to Skeletor, the duo are now Facebook friends and even got matching tattoos, although it ends with a not-so-surprising twist. In the other videos, G.I. Joe wins over Gem with some Kung Fu moves, and Gumby and Pokey interact with random items. You can watch them on Honda’s YouTube page and vote for your favorite (or just for the associated charity you’d most like to receive money). We’ve included “Jingle Bros” above and the other two videos after the jump. Read more