PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘Chris Smith’

RPA Rolls Out ‘Happy Honda Days’ Social Extension

RPA teamed up with creative studio Psyop to  launch a social extension of its “Happy Honda Days” campaign, which launched last month featuring nostalgic toys of yesteryear.

The new extension consists of three new videos featuring Skeletor and He-Man, Jem and G.I. Joe, and Gumby and Pokey. The extension was launched yesterday with Skeletor taking over Honda’s Twitter account. Each duo sings a new version of a classic Christmas song (except for Gumby and Pokey, because they don’t know any Christmas songs) and calls on viewers to vote for their rendition. Honda will donate a total of $100,000 to three charities – Children’s Hospital of Orange County, the Little League Urban Initiative and the Pediatric Brain Tumor Foundation — with $50,000 going to the charity associated with the winning video and the other two receiving $25,000 each.

In the most amusing of the three videos, Skeletor sings of his newfound bromance with He-Man to a rendition of “Jingle Bells,” which has been rechristened “Jingle Bros.” According to Skeletor, the duo are now Facebook friends and even got matching tattoos, although it ends with a not-so-surprising twist. In the other videos, G.I. Joe wins over Gem with some Kung Fu moves, and Gumby and Pokey interact with random items. You can watch them on Honda’s YouTube page and vote for your favorite (or just for the associated charity you’d most like to receive money). We’ve included “Jingle Bros” above and the other two videos after the jump. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

The Richards Group Clowns Around with the Spurs for H-E-B

The Richards Group once again teamed up with Sugar Film Production and director Chris Smith for a lighthearted series of ads starring the San Antonio Spurs.

The new ads — “Toga,” “Slogans,” “Barbie” and “Wise” follow much the same formula as last year’s campaign, employing lighthearted, self-depreciating humor. In “Toga,” Tim Duncan returns to find Tony Parker, Patty Mills, Kawhi Leonard and Manu Ginobili so enamored with H-E-B’s Greek yogurt that they’re all decked out in togas. ”Why is everyone Greek?” Duncan asks disdainfully upon seeing his teammates, before singling out Kawhi as looking particularly ridiculous. Other spots find different ways to poke fun at one or more of the Spurs players, whether its Patty Mills‘ accent in “Barbie” or Kawhi reprising a line from last year in “Slogans.” Spurs fans already know what kind of goofiness to expect from the annual campaign, and The Richards Group doesn’t disappoint.

“Working with these guys, you can really tell what makes them world champions”, said Chris Smith. “Their ability to go into a huddle, takes notes and run with them—while adding their own individual flavor—makes them a lot of fun to work with each year.” Read more

RPA Stokes Nostalgia for ‘Happy Honda Days’

RPA looks to the gifts that you loved receiving as a kid in its “Happy Honda Days” campaign, celebrating such cultural touchstone of yesteryear as He-Man and the Masters of the Universe, Stretch Armstrong, Strawberry Shortcake and Gumby.

The ads all follow in a similar formula, with each character asking viewers if they remember how excited they were to receive them as a gift, before saying that they can get that same feeling by purchasing a Honda CRV, Civic or Accord. In the 30-second “Skeletor” spot above, for example, the He-Man villain reminds viewers of the exultation they felt when they got him as a holiday gift, before touting the CRV’s rear-view mirror, used to detect danger (in this case, He-Man). Children of the eighties and/or fans of these characters should appreciate the dose of nostalgia present in these ads as they tout the vehicles’ features, and RPA went ahead and applied the formula to half a dozen different characters so viewers don’t grow tired of the same ad.

“Every season consumers are inundated with holiday ads. Our goal is to break through the clutter by tapping into people’s memories of their favorite childhood toys and helping them relive that feeling of getting something they loved for the holidays by getting a great deal on a new Honda at the Happy Honda Days Sales Event,” explained Susie Rossick, senior manager at American Honda Motor Co., Inc.

The broadcast spot will be supported by print ads in People, Sports Illustrated, and local newspapers in top markets, as well ad network radio ads.

Read more

The Richards Group Debuts Funny New Spurs H-E-B Campaign

Texas stalwart The Richards Group teamed up with Sugar Film Production and director Chris Smith to create a new, four spot campaign for H-E-B.

The 30-second spots – “One For Each,” “Laundry Sorting,” “Splendid” (featured above)– all feature those fundamental playoff perennials/San Antonio Spurs stars Tony ParkerManu Ginobili, Tim Duncan, and Kawhi Leonard in humorous scenarios. Each of the spots employs a type of self-depreciating humor too often absent from self-serious athlete endorsements. Even more refreshing is that the majority of the spots actually succeed at being funny. This is all thanks in large part to solid writing. The Richards Group delivers “scripts tailor-made…for the personalities and idiosyncrasies of the players…” and it really shows.

The funniest of the spots, “Splendid,” features Tony Parker and Manu Ginobili taking a steak dinner at home a little too seriously. “Laundry Sorting” is almost as amusing, highlighting Kawhi Leonard’s impressive laundry skills. “One For Each” and “Tough Talk” see the Spurs stars talking up H-E-B sauces and Mootopia (a type of post-workout drink) respectively. Stick around for “Laundry Sorting” after the jump.

Read more

NFL Thursday Night Football Promises to Be ‘Serious Fun’

Football fans, IT’S ALMOST TIME!

The past few months have been hard. Sure, we were excited when the MLB season kicked off, but we’ve reached the mid-season lull where it’s become too difficult to feign interest anymore. And yes, the Olympics are finally here, but let’s be real for a second: SWIMMING? REALLY? THIS IS THE BEST WE CAN DO?!?

If you’re anything like me, football withdrawal has led you to make some stupid decisions. Last Saturday, I rolled out of bed, went to Best Buy and dropped $60 on a copy of NCAA Football ’13 just to fake myself into thinking that football season is kinda sorta happening almost. But, it’s just not the same, and David&Goliath knows that. To kick off NFL Network’s Thursday Night Football broadcast season, the agency has created three new spots starring a blue-suited man who, as Kiran notes, looks like former Chargers QB Dan Fouts (but with a better mustache). Yeah, I guess you can say he’s another Ron Burgundy/Old Spice guy archetype, but my excitement is outweighing my criticism here. Plus, he’s pretty funny.

Yes, Dan Fouts guy, I DO like blitzes, blocks and even penalties, so long as the penalties are against whoever is playing the Packers. Speaking of which, I’ll see you on Thursday, Sept. 13 for Packers/Bears at Lambeau. Thank God Thursday Night Football is starting early this year, especially if you’re one of the lucky ones with NFL Network. See credits and one more spot for Fantasy players after the jump. Oh, and stay away from Calvin Johnson in your draft this year, as the Madden Cover Curse shows no mercy.

Read more

Hardee’s is Full of Bologna

From David&Goliath and production company Smuggler comes a new series of TV spots for Hardee’s fried bologna biscuit.

When D&G first picked up Hardee’s and Carl’s Jr.’s creative business at the beginning of the year, the agency seemed keen on using the brands interchangeably and continuing the sexy advertising that the CKE-owned fast-food chains had used in the past. However, in June, we saw work for Carl’s Jr. take a more silly (ridiculous) approach for the brand’s turkey burgers. And, it seems with this latest round of spots, David&Goliath is steering Hardee’s in a similar direction, albeit one that makes a bit more sense.

If there’s anyone that’s full of bologna (we guess), it’s rambling old guys who sit on lawn chairs and spout nonsensical tales to anyone who will listen. Pretty pun-laden, but is it anything compared to Red Lobster’s recent tagline? Bologna sandwiches will fill you full of bologna, and that’s just the way it is. Two more spots and credits follow after the jump.

Read more