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Posts Tagged ‘Chris Tait’

Lowe Roche Goes Fearless for Canadian Cancer Society

Lowe Roche has launched a new interactive campaign for the Canadian Cancer Society called “The Fearless Challenge,” which attempts to raise money online by asking people (such as the actors involved with the campaign) to face their worst fears for a certain price to be donated to the Canadian Cancer Society. If the goal is met, individuals honor their pledge by facing their fear head-on.

“The Canadian Cancer Society is committed to creating a world where no Canadian fears cancer, but we are not there yet,” explains Mike Kirkpatrick, director, marketing for the Cancer Society in Ontario. “We know that more work needs to be done because a cancer diagnosis is still one of the scariest things a person can face.”

The campaign attempts to help raise funds to help those with cancer, based on the insight that a cancer diagnosis, despite progress with managing the disease, is still a very fearful proposition. So in addition to helping to raise funds, the campaign also attempts to help tackle that fear in cancer patients by showing people conquering their own greatest fears. Celebrity endorsers and participants in the campaign include actor Jason Priestley, sports commentator Jesse Palmer, Shannon and  Sophie Tweed-Simmons of Gene Simmons Family Jewels and Shannon & Sophie, and Hedley bassist and cancer survivor Tommy Mac. But the campaign isn’t just relying on celebrity endorsements, it invites viewers to participate by filming their own video and making a pledge at FearlessChallenge.com. Stick around for credits and actor Jonathan Keltz‘s pledge after the jump. Read more

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To Fight Animal Cancer, Dogs and Cats Sing, Dance, and Even Rap

Yes, that’s right, a dog raps in the two-minute “We Could Be Heroes” music video meant to raise awareness and money for animal cancer. The video for Pet Trust comes from Toronto-based Red Urban and appears to be a sort of “We Are the World” spin-off with dogs and cats. The opening over-the-should shot of a paw pressing against a keyboard tells you all you need to know. If you love animals, you’ll probably find this cute. If you don’t, you’ll probably find this cringingly corny.

Regardless of your position, I’m sure we all want to find a cure for animal cancer, so this campaign can always block any creative criticisms behind a shield of philanthropy. But even though the animal-personified-as-human motif  lacks substance, it’s hard to navigate this kind of project without resorting to Sarah McLachlan territory. And by comparison, Red Urban took a more positive approach that doesn’t make you want to immediately change the channel or start weeping. Points for that, and credits after the jump.

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NABS Vintage Intern Auction Could Be Auctioning Off Your Nightmare Boss

If you’ve ever had a nightmare boss in advertising, Zulu Alpha Kilo’s latest spot for NABS Vintage Intern Auction should appeal to you.

The NABS Vintage Intern Auction auctions off “twelve notable executives and thought leaders,” to be used as interns for a day, for the Canadian charitable group NABS, who provide assistance for people in communications and related industries who need help due to illness, injury, unemployment or financial difficulties. Winning bidders can assign their interns to do anything from giving a speech or holding a seminar to cleaning up the kitchen or getting coffee.

The spot highlights the revenge aspect of the auction, with bidders attempting to win the right to boss around a truly awful Chief Creative Officer. At the center of the spot is the eventual winning bidder, a man  with an eye patch who the CCO told, “If you can work from home, you can work from Intensive Care.” He outbids the woman the CCO called “Sarah in bed and then said ‘I’m so sorry, Diane,’ which isn’t [her] name either.” I don’t know what kind of work he has for the CCO, but it won’t be pretty. Perhaps cleaning the bathroom floor with a toothbrush?

As you can tell from the synopsis, Zulu Alpha Kilo isn’t afraid to push the boundaries a little bit with some risque humor, and the result is a spot that is actually funny. We’re guessing that since it’s for a good cause, no one will be offended. No CCOs were harmed in the making of this video. At least not any that didn’t deserve it.

Here’s the full list of the “interns” up for bids, in case your boss from hell is one of them:

Claude Carrier – President, DentsuBos

Mary Maddever – VP & Editorial Director, Brunico Publishing

Brent Choi – Chief Creative & Integration Officer – JWT

Lance Martin – Partner & Executive Creative Director, Union Creative

David Crichton – Partner, Creative Director, Grip Limited

Ian MacKellar – Chief Creative Officer, Ogilvy

Simon Jennings – President, Gesca

Angus Tucker – Partner, Co-Creative Director, John Street

Mitch Joel – Author and President, Twist Image

Kenneth Wong – Distinguished Professor of Marketing, Queen’s School of Business

Amber Mac – President, co-founder, Konnekt; and co-host of App Central

Christina Yu – Executive Vice President, Creative Director, Red Urban

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Yes, Maybe Chat Lines Do Serve a Purpose After All

The folks at Toronto-based agency Blammo, which in recent times has showcased Canadian ad players and gave us a kooky Halloween campaign for Arby’s, now induces a little shudder with this effort for a chatline company called QuestChat. Don’t let the hot and heavy fool you as the end result is not, uh, the gratifying one you’d expect, the buildup can be considered both sensual and amusing or all/none of the above. Take your pick and enjoy the 3am ad while we refrain from pulling out several stereotypical/cliched jokes from the bargain basement of comedy. Credits after the jump.

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Live the Finer Life by Drinking Corona

Taco Bell wants you to live mas. Corona wants you to live mas fina. If the trend continues, we’re one year away from Walmart telling us to live mejor.

Corona’s Canadian rebranding comes from Toronto-based Zulu Alpha Kilo and its Quebec agency partner, TANK. Let’s tackle all the moving parts: an English campaign with a Spanglish slogan for a Mexican company created by a Canadian agency. If you ever needed proof of NAFTA, there you go.

The debut spot, which runs sixty seconds, clearly targets younger demographics of drinkers and asks them to live life without regret. Surf, protest deforestation, look at aurora borealis, etc. While you’re experiencing the etc., you should also drink Corona. It’s silly to associate Corona with “the finer life,” but the commercial is well done and effectively sentimental, according to the viewer response on Youtube. I’d have to agree, even if there are no beaches.

Credits after the jump.

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Blammo Worldwide is Here to Ruin Christmas

Earlier this month, Fox Chicago news anchor Robin Robinson made headlines for famously telling the children of the Windy City that “Santa is not real.” Needless to say, people were PISSED, and Ms. Robinson is now public enemy number 1 around these parts.

Luckily, the folks at Toronto-based Blammo Worldwide don’t have their own news station. As the Sears guy would say, Blammo is raining some “cold hard facts up in here.” No, children, your mom isn’t cheating on your father with a philanthropist demigod, and reindeer only fly when you’re tripping on ‘shrooms. So, happy holidays from Blammo we guess, and we’ll see if this results in children worldwide turning to hallucinogens in order to keep the miracle of Christmas alive. Credits after the jump.

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