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Posts Tagged ‘Chris Van Dyke’

So, What the F**k is Going on at Cossette?

Toronto agency Cossette has released a funny video in which individuals across Canada ask, “What the fuck is going on at Cossette?”

The agency managed to bring together an impressive array of talent for the video, including BBDO’s Carlos Moreno and Peter Ignazi, Chris Van Dyke of School Editing, Ted Rosnick of RMW Music, and, perhaps most surprisingly, a cameo from the Trailer Park Boys. At the end of the video, the agency boasts that they’ve been nominated for agency of the year, digital agency of the year and media agency of the year, and “That’s what’s going on.” It’s well worth a view if you have a minute for a quick chuckle, especially if you’re amused by extensive profanity and/or have ever wanted to see Cossette Co-Chief Creative Officer Dave Daga get hit in the balls.

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Lowe Roche Turns Yogis Into Bones for ‘The Power of Movement’

To promote The Power of Movement, Canada’s largest yoga fundraiser, Lowe Roche wanted to show that not only would the event raise money for arthritis, but that yoga can bring increased mobility to arthritis sufferers as well.

To link these ideas, Lowe Roche crafted a 30 second spot featuring yogis lined up to resemble “shapes of the human bone system.” The spot uses this as a striking visual representation of the ties between yoga, arthritis and mobility, accompanied by text explaining how you can help those with arthritis simply by doing yoga. All of this is accompanied by the obligatory new age music you’d hear at a typical yoga studio.

For Lowe Roche creative director Jane Murray, this was a very personal project. Murray suffers from a rare form of arthritis called Ankylosing Spondylitis, which causes the spine to fuse. When client Sabrina Young approached her asking if she knew any agencies who would take on pro-bono work for the Arthritis Research Foundation, she volunteered and made it her pet project.

Print elements of the campaign launched last month, while the television component of the campaign was only recently unveiled. The Power of Movement event is scheduled for March 2. Credits after the jump. Read more

Cassies are Cheerfully Irrelevant

Grammys. Oscars. MTV Music Video Awards. Cassies. Some award shows are more popular than others, but at the end of the day, they are all irrelevant except to those who win. Instead of asking nominees to cover up their curves, as was protocol at this year’s Grammys, the best approach is to let it all hang out with some good old fashioned self-deprecation.

Here are three clever promos created by Toronto agency john st., which introduced us to “Buyral” not too long ago, for the 2013 Cassie Awards, which apparently have been billed by the parties involved as the Canadian Effies. If nobody else cares about your commercials, at least you can add a trivial trophy to the banner of the agency website only clients will know about. I’ll leave you to the other two spots and the credits after the jump before the imaginary orchestra cuts me off.

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