TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Chris Van Dyke’

Lowe Roche Turns Yogis Into Bones for ‘The Power of Movement’

To promote The Power of Movement, Canada’s largest yoga fundraiser, Lowe Roche wanted to show that not only would the event raise money for arthritis, but that yoga can bring increased mobility to arthritis sufferers as well.

To link these ideas, Lowe Roche crafted a 30 second spot featuring yogis lined up to resemble “shapes of the human bone system.” The spot uses this as a striking visual representation of the ties between yoga, arthritis and mobility, accompanied by text explaining how you can help those with arthritis simply by doing yoga. All of this is accompanied by the obligatory new age music you’d hear at a typical yoga studio.

For Lowe Roche creative director Jane Murray, this was a very personal project. Murray suffers from a rare form of arthritis called Ankylosing Spondylitis, which causes the spine to fuse. When client Sabrina Young approached her asking if she knew any agencies who would take on pro-bono work for the Arthritis Research Foundation, she volunteered and made it her pet project.

Print elements of the campaign launched last month, while the television component of the campaign was only recently unveiled. The Power of Movement event is scheduled for March 2. Credits after the jump. Read more

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now! 

Cassies are Cheerfully Irrelevant

Grammys. Oscars. MTV Music Video Awards. Cassies. Some award shows are more popular than others, but at the end of the day, they are all irrelevant except to those who win. Instead of asking nominees to cover up their curves, as was protocol at this year’s Grammys, the best approach is to let it all hang out with some good old fashioned self-deprecation.

Here are three clever promos created by Toronto agency john st., which introduced us to “Buyral” not too long ago, for the 2013 Cassie Awards, which apparently have been billed by the parties involved as the Canadian Effies. If nobody else cares about your commercials, at least you can add a trivial trophy to the banner of the agency website only clients will know about. I’ll leave you to the other two spots and the credits after the jump before the imaginary orchestra cuts me off.

Read more