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Posts Tagged ‘Chris Wilcha’

Apple Adds Two New Verses

Apple has added two new spots to its ongoing “Your Verse” campaign: “Jason’s Verse” and “Yaoband’s Verse.”

The “Your Verse” campaign, as you might remember, debuted in January with an anthem ad featuring the sadly recently deceased Robin Williams‘ recitation of Walt Whitman‘s “O Me! O Life!” (from which the campaign gets its title) from the film Dead Poets Society. It was also notable for being produced in-house, without the aid of Apple’s agency, TBWA/Media Arts Lab, as were the follow-up verses.

Apple’s latest additions to the campaign aim to continue the inspirational tone with two new stories. “Jason’s Verse” follows Detroit resident Jason Hall as he attempts to revitalize the Detroit community through his Slow Roll. What begins as a solitary bike ride turns into a weekly event drawing thousands, with Jason’s iPad Air helping him get word out to the community and build Slow Roll into a sort of institution.

“Yaoband’s Verse,” meanwhile, sees a Beijing electro-pop group’s using their iPad Air for everything from sound-sampling to communicating with fans. Both “Your Verse” stories can be examined in more depth at Apple’s site, where visitors can also access an exclusive concert from Yaoband. Stick around for “Yaoband’s Verse” after the jump. Read more

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Thursday Odds and Ends

-Yahoo overhauled its search engine. link

-Director Chris Wilcha signed with bi-coastal prodco Park Pictures for representation. link

-The ADC Young Guns 8 exhibition opening party is going on tonight. link

-Meanwhile, the YoungGuns oversees picked Jeff Anderson at Goodby as its top young creative of the decade. link

-Scott Jordan, CEO of Scottevest, claims Delta doesn’t like his “How to Avoid Baggage Fees” ad. link

-With opening night looming, the NHL checks in on Foursquare. link

-KBS+P created an interactive experience for Armani Jeans, with Megan Fox included. link

-Is MSNBC.com seeking a name change? link

-Flash commerce site One Kings Lane hired eBay alum Greg Fant as CMO. link

More: “Wednesday Odds and Ends