Is a Pencil worth dying for? We have had no idea that the One Club prize was worth so much, but we’ll applaud the 8-bit nostalgia provided to us by Mullen and said organization. This effort, which was built on HTML5 and was one of the most recent efforts led by recently departed chief digital officer Mauro Cavalletti. The clip provides us the story of “vigilante” Jon Scraper, a man without a cause, but knowing the ad industry, one who has his balls in the vice of a client. Credits after the jump.
Posts Tagged ‘Christian Madden’
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Mullen takes the hidden camera approach in its latest campaign for JetBlue dubbed “You Above All,” which effectively replaces the “Happy Jetting” slogan. Random passengers step inside a taxi and the driver puts his seat back all the way to cramp them, in turn providing an amusing analogy for how little leg room you get on most flights. Long story short, it’s a good strategy, a nice execution and the YouTube takeover page is a nice touch. Check out another spot from the campaign and credits after the jump.