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Posts Tagged ‘Christian Navarro’

Cutwater Brings Intel to the Coffee Shop

Agency Cutwater teamed up with production company Cap Gun Collective for a series of comedic shorts promoting Intel’s Chromebook.

Set in a coffee shop, the shorts are based around the premise of computer problems happening in the real world. Unfortunately, the scenarios presented seem a little bit dated. In “Monotaskers,” for example, a woman at a coffee shop won’t let a man do more than one thing at a time, taking his book while he sips his coffee. “Frozen Coffee” presents a glitchy barista, which is funny in a way, but also seems removed from the current technological climate (as is the case with “Monotaskers”). Since, at the end of these spots, Intel’s Chromebook is presented as the solution, it’s as if Intel’s competition is presented as computers from the previous decade, rather than modern competitors. That doesn’t do a whole lot to represent the Chromebook in a good light, and leaves viewers with little reason to pick it up over its real-world competition. Read more

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Cutwater Explores ‘Sounds of Solar’ for Sunrun

San Francisco agency Cutwater has a new spot for Sunrun, the largest solar panel leaser in the US.

The fun, 30-second spot sees a man’s appliances coming to life in the morning, Toy Story-style, to create a rendition of Katrina and the Waves’ “Walking on Sunshine” (they really couldn’t have chosen a more appropriate musical selection). All of the appliances shut off when they see the man approaching, only to resume once he passes by, followed by the line, “Solar lets everything run on the sun.” It’s a simple, fun take on Sunrun and their “Brilliant” tagline, showing the brand’s solar power functionality in a fun way. Credits after the jump. Read more