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Posts Tagged ‘Christina Matracia’

Here is Argonaut’s Teaser for VW Super Bowl Spot

Yes, we’re heard the bells chiming today on the Spy line and above, you’ll see the teaser for San Francisco-based Argonaut’s Volkswagen Super Bowl spot, which as you can imagine, does not involve Deutsch LA in the mix. Argonaut, if you recall, was founded by Goodby, Silverstein &  Partners alums Rick Condos and Hunter Hindman, who serve as co-chief creative officers of their operation, which also just added head of interactive development Aaron McGuire and head of broadcast production Dan Watson to its roster.Let the confetti, Carmen Electra and chaos fly, with an added dose of Wang Chung. Credits after the jump.

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Chicken + Football + Couches = Couchgating

Couchgating isn’t a word, and the idea that friends join together to sit on couches and eat mystery meat chicken on football Sundays has been around for quite some time. However, anachronism aside, KFC’s new “Couchgating” spot is worth a watch. Draftfcb Chicago produced the ad, which shows a few gridiron junkies talking smack about why more people need to sit on their lazy asses eating crispy strips.

Is KFC food disgusting? Yes. Will it lead to an early death? Probably, depending on genetics. But, the dialogue in the commercial is completely irrelevant. Draftfcb created a successful ad because of two things: slow zooms and an NFL Films soundtrack. I could listen to that music for hours regardless of what’s on the screen. All that’s missing is some John Facenda or Harry Kalas voiceover. If we could see Terry Bradshaw throwing a wobbly Super Bowl touchdown and then chomping on some Yobogoya, that would be even better.

Although going for two might take on an entirely new meaning… Credits after the jump.

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