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Posts Tagged ‘Christina Riggio’

Holiday Season Ushers in Another Xmas Price Index from Deutsch NY, PNC


 

With Thanksgiving over (and  Hanukkah currently underway), the 2013 winter holiday season is upon us, and with it comes Deutsch NY’s annual Christmas Price Index for PNC. In case you don’t know, the Christmas Price Index shows the actual cost of all the gifts mentioned in the ubiquitous (and somewhat annoying) carol, “The Twelve Days of Christmas.”

For the Christmas Price Index’s 30th anniversary this year, Deutsch NY decided to offer up something a little different. Visitors to the PNC Christmas Price Index website will be given the opportunity to digitally build and customize their own versions of the gifts from the carol. The 3-D Gift Maker features twelve toys with customizable accessories, all designed by Invisible Creature. Visitors to the site will be given the opportunity to win “24 3-D custom designed toys over the course of 12 days.” If this sounds exciting to you, you better get started, as the contest only lasts until December 13th.

As for the actual index itself, 2013 shows a 7.7% increase from last year, with the current cost of Christmas listed as $27,393.17. That would be the cost of one verse of the song, but since the song has many repetitions the “True Cost of Christmas” (counting each repetition) comes out to $114,651.18. There’s good news for fans of partridges and/or pear trees, however: the cost of a partridge in a pear tree is now $199.99, down 2.4% from last year. So buy now. It’s not a good year to be in the market for nine ladies dancing however, as the current cost is $7552.84, up a full 20% from last year. That cash in your pocket just doesn’t buy as many pipers piping as it used to. Check out a couple of stills, along with credits,after the jump. Read more

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A Day in the Life of a Summer Intern: Wrath of Cannes Version

So, our little seasonal trial run continues as we bring you another installment from a summer advertising/marketing intern. This time, we pass the mic to NYU senior Christina Riggio (pictured) who’s been toiling away on the account management side at New York-based agency Woods Witt Dealy & Sons, which happens to be responsible for the annual Wrath of Cannes events. Here’s a look at Riggio’s experience from this year’s soiree, drunken designing included.

One of our first projects as interns was to spearhead a yearly event called Wrath of Cannes, the agencies’ spit-take of the Cannes Festival. But this year, WWD&S was so busy they had put no thought into Wrath of Cannes, until two weeks before the event. It fell to the interns to make this event a success.

Every year, the creative team designs a new logo for the Wrath of Cannes t-shirts. We were all excited to see the creative team in action. The day of the event, we were nominated to go pick up the t-shirt order for the event. Sounds easy enough. But when we got there we realized the address given to us was a pawnshop. The cashier told us to enter at the unmarked door around the corner—say what? When we went around the corner, a strange man stumbled out of the door mumbling about t-shirts.

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