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Posts Tagged ‘Christine Sigety’

Pizza Chain’s Stoned-Looking Mascot Will Stalk its Twitter Followers

We were a bit stacked on the campaign front yesterday, but we couldn’t overlook this amusing, somewhat creepy but ultimately harmless effort from the folks at Atlanta’s Fitzgerald+CO for pizza chain, Mellow Mushroom. We’ve been told that the chain, which was founded nearly 30 years ago near Georgia Tech University, embraces a hippie mentality, a fact that’s reflected in its rather, um, laid-back mascot you see in the clip above.

The rather dazed and confused character is part of Fitz+CO’s effort to gain Twitter followers for its client and show to love for a select few current ones. But rather than just click follow on their Twitter profile, the agency decided to take it several steps further and actually have a couple of mascots, “Mel” and “Dude,” trail 20 @mellowmushroom followers over a period of one week. The video you see is hopefully a precursor for many more to come. Additionally, if you want to “Follow Mellow,” click here and you could win free pizza for a year. Hey, there are currently 130 Mellow Mushroom locations in 100 cities, so you could be in luck. Credits after the jump.

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Pergo Gives a Floor Durability Test Courtesy of Battlebots

Believe it or not, 2012 marks a decade since Comedy Central canceled their robot fighting show, BattleBots. The show had it all, from destruction to hilarity to scantily-clad “correspondents” to cameos from Bill Nye the Science Guy. If you’re anything like me, and you consider these attributes the recipe for televised greatness, you were devastated when BattleBots went off the air.

So, understand that I’m a little biased when I call the above spot for Atlanta-based agency Fitzgerald+Co a wonderfully creative way to demonstrate the durability of Pergo floors. Not only do I get to see my old robot friends, but I suddenly have quite an affinity for a flooring product that I’d never heard of before. Of course, this begs the question: Do married women, who I assume are the ones generally responsible for making the purchasing decisions when it comes to flooring (as depicted in the spot), respond to BattleBots in the same way that I do?

The campaign also features a Facebook page where consumers can “Like” the video for a chance to win a new floor, learn more about the BattleBots featured in the spot, and browse different Pergo styles and key features. Credits follow after the jump.

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