TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Christopher Doyle’

Nash, Solo Go Toe-to-Toe in ‘FIFA Soccer 12′

When he’s not starring or moonlighting in VitaminWater ads, getting Bieberized on the b-ball court or directing documentaries, Renaissance man/NBA star Steve Nash is making the most of his lockout time by, yes, playing video games with the one-and-only Hope Solo. In this latest EA Sports campaign from San Francisco’s Heat (and production company Skunk), the sports pros do battle in a game of FIFA Soccer 12. Nash once again shows off his great dry wit in a little pre-game trash talk, where he describes himself as “a gorilla and a leopard” with the straightest of faces. Guess it can be kinda fun watching other people play video games after all

If the Nash/Solo battle doesn’t suit you, a second spot in the Soccer 12 Matchups series stars Landon Donovan and SF Giants pitcher Tim “I’m Not the Guy from Dazed & Confused” Lincecum. See below. Credits after the jump.

Update: Along with getting a credits update (Rehab actually produced the Tim/Landon spot), we forgot to mention why we thought of this campaign in the first place and that’s the 60-second spot we first saw yesterday on Stereogum starring Nash, Solo and SNL‘s Seth Meyers and featuring Battles “Ice Cream” from their great new album, Drop Gloss. Watch it after the jump.

 

 

Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Mullen, Psyop Somehow Make Yogurt Look Visceral, Sexy

Mullen has debuted its first creative effort for its new client, Greek yogurt brand FAGE, and suffice to say, this isn’t your average Dannon, Yoplait or Activia spot. The campaign has been dubbed “Plain Extraordinary” featuring a lyrical rhyme that tells the story of how “Plain became so much more than more than plain” or something to that effect which is mouthed from someone who may or may not be Willem Dafoe (if so, the man has found a second career).

Mullen Mark Wenneker says in a statement, “If our advertising is half as good as the yogurt, I will be pleased.” We’ll let you be the judge of that, but in addition to the broadcast component, there’s a website re-design included along with a Facebook page and Twitter stream. View full credits after the jump.

Read more