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Posts Tagged ‘Christopher Guest’

Portal A Helps Vichy Make Fat Funny

Portal A’s new mockumentary for L’Oreal’s Vichy Skin Care may make it a little easier for women to laugh at their own cellulite follies. Forgive me, I may not be familiar with some of these techniques: Body shapers? The shake belt? Butt vacuuming? (Butt vacuuming is one of those concepts that is so absurd, at least to my guy perspective, that it could also be legitimate). So, if you have two minutes to spare, watch some women indulge in body image self-deprication. This video may not compare to the Christopher Guest oeuvre, but listening to people make fun of themselves is always a comforting form of comedy.

Of course, after ribbing women who struggle to attain the perfect body, the end of the video shows the lower-half of a lady with flawlessly toned legs and skin that is tan and smooth. I guess Vichy wants to have their cake and eat it, too. Or something like that. Credits after the jump.

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Grey Alum Loell Heads to gyro

After spending just over a year at Grey NY as SVP/CD and lead of the global Panadol team, Keith Loell has joined up with fellow Big Apple operation, gyro, as executive creative director. As ECD, Loell will work across agency accounts which include the likes of Virgin Atlantic, Forbes and Sailor Jerry. After landing in New York in 2008, Loell took on an SVP/ECD gig at Draftfcb, where he worked on campaigns for the U.S. Census Bureau (specifically the Christopher Guest-directed work that received mixed reviews) as well as the New York City Harvest.

Before moving to New York, Loell spent nearly a decade in Zurich, first as an ACD at Euro RSCG then eventually an ECD/board member at Lowe, where he worked on VW, Credit Suisse and Orange. In his new role at gyro, Loell will help run the New York office alongside president Keith Turco.

Friday Odds and Ends

-TV On the Radio guest stars in W+K New York’s billboard experience for Heineken Light (above).

-My former partner-in-crime has something to say about the state of marketing news. Our apologies, mate. link

-The Philly office of LevLane, which counts clients including regional KFC and Taco Bell, promoted Dave Koromaus from account director to vice president.

-So, who should you follow on Google+? link

-Greenpeace takes issue with “Big Tuna.” Big Tuna’s not pleased. link

-Actor/writer/director Bob Balaban (you know, the guy in all the Christopher Guest movies and Russell Dalrymple from Seinfeld) has signed to the commercial roster of Hello!.

-The founder of WordPress (which we use, of course) gives us his 2011 State of the Word. link

-HP’s stock plummets after the announce that the company’s nixing Touchpad and spinning off its PC line. link

-BBH China’s relationship with LG went kaput. link



Super Bowl XLV Ad Roundup: Like You Needed Another One Edition

With another Super Bowl in the history books and the Packers bringing the trophy back to Titletown, all that’s left to do of course is to review the big game’s advertising, most of which unfortunately made a strong case for TiVo usage. Still, there were a few bright spots in between Christina Aguilera‘s butchering of the national anthem and the post-game celebration (including the already overexposed VW/Vader ad), some more for their controversial nature, and others for just bringing us some brief entertainment value besides the Black Eyed Peas (kidding).

So, out of curiosity, we tapped a few industry folks to get their picks of the best, worst and middle-of-the-road entries in this year’s extravaganza. Our personal faves: Groupon: Tibet (ignorant, insensitive, yet attention-grabbing and directed by Christoper Guest–so there’s that), the horror-tinged Sony Ericsson: Xperia Play ad from McCann Worldgroup, Eminem/Chrysler, PepsiMax “Love Hurts” and “First Date“, Adrien Brody’s “Stella Artois” performance for classing up the joint and Grey’s NFL submission above.

Also, our old pal Kevin Allocca offers a YouTube report on how Super Bowl ads trended two hours after the game and this morning. Bieber wins again. Anyhow, as mentioned, check out some creatives’ thoughts on the big game ad blitz after the jump.

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