— MDC Partners (@MDCPartners) October 2, 2014
While CP+B has a worldwide presence, many of its offices are small. Porter likes it that way; as he noted during the event, strong collaboration between offices works well in serving the agency’s varied clients.
One such location is CP+B’s Copenhagen, Denmark office, which handles the account for III, a brand of headphones used primarily by DJ’s. Mathias Birkvad, CEO of CP+B, Copenhagen, outlined the “how” behind a agency’s creative approach which led to a rap contest that generated lots of media attention.