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Posts Tagged ‘Chung Ng’

Publicis Groupe Buys Up Rokkan

Well, this is a pretty notable item as we wind down for the holidays. Twelve-year-old, New York-based digital agency Rokkan, which works with clients ranging from Stoli to Sharp to Caesars to JetBlue (and was NOT for sale as of last summer) has been acquired by Publicis Groupe. Despite the 100 percent purchase, Rokkan (Japanese for “sixth sense”) will operate autonomously within the Publicis Groupe network and its co-founders, CEO John Noe, chief experience officer Chung Ng, and CCO Charles Bae, will continue to lead the agency.

In a joint statement, the co-founders say, “This is a major stepping stone that will take Rokkan to the next level and beyond. We’ve seen a number of potential buyers over the years, but it wasn’t until we met with the folks at Publicis Groupe that we found a partnership we truly believed in. Joining Publicis Groupe gives Rokkan access to resources, capabilities and knowledge to better scale, grow and service our multinational clients. Furthermore, it will help support Rokkan’s aggressive plans for domestic and global growth. We’re thrilled to be joining a company that believes in our culture, people and vision.”

No word on financials yet, but the Rokkan acquisition marks just one of a handful made by YouTube manipulator/Publicis Groupe chief Maurice Levy & Co. within the last month alone including the purchase of luxury/fashion-focused agency AR New York and a couple of shops in India. We’ve been told that staff count at Rokkan will not be affected by this move.

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Rokkan Finally Confirms Caesars Win

Barely 10 days ago, we told you about NYC-based digital agency Rokkan’s new partnership with Caesars Entertainment, which as you can guess is the parent company of Caesars Palace, Harrah’s, Bally’s, Planet Hollywood–yeah, you get the idea. Anyhow, the folks at Rokkan (which is not the digital AOR–Neo@Ogilvy as initially mentioned) have finally come forth to tell us what the relationship entails..ssomewhat. From what we know according to those in the know, we really don’t know much better, but we can expect some Rokkan-related digital work to debut in the fall. Here’s a statement from Rokkan chief experience officer/founding partner Chung Ng to explain the relationship, which goes more back than we expected:

“Rokkan does confirm a partnership with Caesars Entertainment Group and is scoped to lead a wide array of initiatives across Caesars’ many brands of casino and resort properties. Rokkan has been working with Caesars since December 2011 to help strategically grow the brand’s ever-expanding hospitality empire in the digital space.”

Well, now that you’re all clued in, we’ll see what unfolds in a few months’ time.