We’ve received confirmation from sources familiar with the matter that JWT New York’s director of integrated production, Clair Grupp, is no longer with the agency. The word is that the agency’s NY CCO Peter Nicholson is taking things in a new direction. Grupp, whose last day at JWT was last Monday according to sources, worked on campaigns for Huggies (remember this or this?), Halls and more. Prior to JWT, Grupp spent eight years at Cliff Freeman & Partners, serving as head of integrated production at the now dearly departed shop.

JWT New York concocted this latest spot for Huggies, which shows that babies can be equal parts destructive and adorable (ok, probably more destructive). Directed by MJZ’s Fredrik Bond, the advert shows how a simple changing of diapers can result in total chaos. We can vibe with the freeze-frame aspect and music that’s fit for an episode of Boardwalk Empire in this clip, which has a clear message: Huggies turns toddlers into Chucky. Credits after the jump…

Read more