It’s been a while–well, about a year or so to be exact–since we’ve heard a peep from Grey’s entertainment/lifestyle arm, Alliance, but the unit has made a big hire today in Claudia Strauss, who joins as chief executive officer. Strauss was the creator and founding president of Kirshenbaum Bond Senecal + Partners’ PR/promotions division, LIME, where she spearheaded efforts including the first U.S. pop up store for Delta, the first affinity card for HBO and the first consumer-generated coupon for Lucky Brand Jeans and more recently, Lexus “Dark Ride”  and “Darkcasting” (where she happened to partner with Skinny, the agency that currently employs a certain former colleague of mine).

Strauss had also served as managing partner at KBS+P since 1999 and her move now to Alliance marks one of Tor Myhren‘s first major hires since taking over as president of Grey NY last December.