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Posts Tagged ‘Clay Mills’

W+K Amsterdam Takes ‘Leap of Faith’ for Audi

W+K Amsterdam have launched a campaign for Audi’s new TTS Coupe.

The campaign is built around a broadcast spot entitled “Leap of Faith.” Rather than build a case for the car in the usual format touting various features, W+K Amsterdam lets the vehicle speak for itself (sort of). The ad begins with what looks like a meteor in the sky. Upon closer inspection, it’s clear that it is in fact an Audi TTS Coupe rapidly approaching the ground. Luckily, rather than crashing into the land below, the car lands on an elaborately staged landing track and speeds off to the road ahead. A bit over the top, maybe, but it’s at least does something a little different for its category, ending wih the tagline, “The New Audi TTS Coupe. You Dare or You Don’t. Read more

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Tuesday Morning Stir

-W+K Amsterdam promoted Clay Mills to managing director. link

-Privacy advocates aren’t too pleased with the FTC’s new “Do Not Track” guidelines. link

-Alex Bogusky draws inspiration from David Ogilvy as part of a new project to help Boulder’s homeless population. link

-Gawker scribes get into a point/counterpoint debate about going into advertising. link

-A handful of ad agencies say clients’ social media spends were “significantly up” from the same time last year. link

-Nothing like a porn viral for Saatchi & Saatchi London to gain attention for its latest New Directors’ Showcase. link