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Posts Tagged ‘Clay Weiner’

W+K Plants Tongue in Cheek for Andy Awards

W+K finds a unique and amusing way to call for entries to the 2015 Andy Award in a new campaign featuring a a member of a bomb squad, neurosurgeon and firefighter all discussing a career that takes real courage: advertising. Each of the spots, which were directed by Clay Weiner of Biscuit Filmworks, ends with the tagline, “Where only the bravest get rewarded.”

In “Neurosurgeon” the discussion happens during brain surgery, as the surgeon in question asks, “How do you know when you sell an idea to a client that the idea is actually going to work?” He asks for the scalpel and then continues, “It’s like its one big conceptual umbrella and then what do you do with that?” He goes on with his hypothetical scenario, in which the client kills the idea in favor of a brand manifesto with “hard hitting VO,” he sighs. “And then wait ’til AgencySpy gets it,” the surgeon ads. “It’s brutal.”

In the other spots a firefighter marvels at the difficulty of balancing TV, digital and social, and the bomb squad member trembles at the thought of having to “come up with a groundbreaking social media campaign in a week.” Obviously the point of the ads is to point out that advertisers aren’t doing anything as courageous or important as saving lives, knocking down the self-importance of award shows a peg or two in the process. The videos are supported by display and social media ads depicting big name creatives like Gerry Graf, Susan Hoffman, Jeff Benjamin and Dan Wieden being congratulated by firefighters, astronauts, surgeons and the like. Stick around for “Hurt Locker” and “Firefighter” after the jump. Read more

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Copywriting: Creative Ad Writing

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360i Promotes ‘TeenDrive365′ for Toyota

360i has launched a new campaign promoting the latest installment in Toyota’s teen driving safety initiative, TeenDrive365.

Based on safety research by Toyota and the University of Michigan Transportation Institute (UMTRI), the campaign aims to influence teens by targeting the number one influence on how they drive: their parents. The latest additions to the initiative include online tools, expert advice, local events and social media elements. To promote the effort, 360i worked with Toyota on a series of videos targeting parents of teen drivers.

Two of these videos focus on “Parents Who Drive Bad Anonymous,” a fictional (and grammatically challenged) support group for parents who drive poorly and are worried that they’re passing on their questionable practices to their children. In the above video, Deb attends a meeting and admits to texting while driving. “I know I’ve been a bad example. I’ve been texting while I drive and it’s got to stop,” she says to a mannequin wearing headphones, presumably a stand-in for her son. Another “Parents Who Drive Bad Anonymous” video focuses on a dad obsessed with checking on his fantasy team. Another video, part of the “Masters of the Wheel” series, focuses on NHRA driver Antron Brown and his teen daughter.

“As a mother of a teenager, I often remind myself that the things I do behind the wheel go a long way in setting a powerful example,” said Dr. Tina Sayer, Toyota Collaborative Safety Research Center principal engineer and teen safe driving expert. “Experience and education certainly help your teen become a safe and more confident driver, but our research shows us that the biggest factor in how teens will drive is their parents.” Read more

And Now, to Close Out Valentine’s Day, a Short from Clay Weiner

We couldn’t think of a more fitting way to close out this, the most manufactured of holidays, than with this lovely ode to Valentine’s Day from commercials director Clay Weiner, the man also responsible for this Halloween-themed ode to L.A. vacuousness. Hell, if these two hapless bastards can get “confident with the ladies,” maybe you can too. While the music vid feels a little Lonely Island-esque (though even more over the top), on this V-Day night as we go it alone, we’ll take it…with a little smile in tow.

Clay Weiner Mocks L.A. Vacuousness with ‘Shalloween’

Biscuit Filmworks director Clay Weiner mocks a certain breed of self-absorbed, vacuous L.A. blonde (you’ll know what I mean if you watch the video) in his new, appropriate titled short “Shalloween,” starring Tessa Goss and Amanda Olmstead.

Goss and Olmstead play oblivious blonde ditzes who somehow walk past several severed body parts without noticing. The short horror parody plays on viewer expectations by cutting to shots of severed body parts, followed by gasps from Goss and Olmstead’s characters. Each time we expect them to be reacting to the ghastly scene in front of them, they are instead reacting to some self-absorbed observations — such as “Oh my god, I forgot to drink my warm water with lemon this morning.”

The severed body parts become more conspicuously placed in Goss and Olmstead’s path as the short plays out, with Goss and Olmstead practically bumping into a torso. At this point they comment on how much they like the purple bra the torso is wearing, but seem unaware that they have just passed part of a dead body. It’s kind of a one-joke premise, but it’s a funny one and Goss and Olmstead play their parts perfectly. My favorite exchange is when Goss and Olmstead think they see Michael Phelps. “Oh my god, Michael Phelps walks, too?” one of them asks. My biggest complaint would be that even at 2:45 it feels like Weiner could have shaved off 15-20 seconds. But it’s well worth the couple of minutes to check it out (especially if the premise sounds funny to you), and may elicit a chuckle or two. Enjoy.

Wednesday Morning Stir

 

-L.A.-based commercial production company The Traveling Picture Show Company signed director Sam Crawford for exclusive representation.

-Meanwhile, Amsterdam prodco Minivegas added three new members to its team including managing director Fleur Schraven, creative director/StrawberryFrog alum Andrew Watson and interactive producer, Tobin Nageotte.

-Oy, the twerking craze (wait, is this twerking?) has now even infected Capri Sun in a new spot from Saatchi NY and Biscuit’s Clay Weiner (above).

-The Cannes Lions crew is giving a nod to the healthcare/pharma sector next year with a separate two-day event dubbed Lions Health. link

-While we’re on the hiring tip, Indianapolis-based Young & Laramore welcomed Sarah Halcombe as a writer, Taylor Schaffer as brand action specialist and Sara Walker as assistant account manager. All are newly created positions at the agency.

 

Thursday Odds and Ends

-Bank of America has moved its brand advertising duties from BBDO to yet another WPP “team.” link

-AFG&, the IPG-owned agency formerly known as Avrett Free Ginsberg, was named AOR for Prestige Brands, Inc.’s various OTC products including Efferdent, Chloraseptic and Clear Eyes.

-Facebook has set the estimated price range for its IPO at $28-$35 a share. link

-Just when Spirit Airlines couldn’t get any worse… link

-Vibrant Media unveiled a “user-initiated video ad solution” called Lightbox. link

-Y&R NY and director Clay Weiner address behind-the-scenes animal abuse in the entertainment industry for PETA (above).

-The ANA and 4A’s are urging marketers to take steps in addressing online piracy and counterfeiting. link

 

Did You Pay Your Taxes…Or At Least Do Happy Hour?

Goodby, Silverstein & Partners launched this new ad for just in time for tax day deadline yesterday. Did you take advantage of the brand’s all-price happy hour to alleviate the pain (or joy) on this, the merriest day of years. Anyhow, check this out and if you’re into gaming mode, Sonic has a “Tax Cut” game for you to play here. Yes, the two guys are in effect as well, who give you some advice on how to attain the highest score. Credits after the jump.

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Sonic’s ‘Two Guys’ Get ‘Rehired’ in Social Media Publicity Stunt

For eight years, NYC-based former “The Colbert Report” writer Peter Grosz (driver’s seat) and Chicago-based improv comedian T.J. Jagodowski (passenger’s seat), were best know as “those two guys” from the Sonic Drive-In spots. While noshing on fast food from the front seat of their car, the duo’s silly inane (and mostly improvised) slice-o-life conversation made unlikely stars of the pair. That is, until the two were “phased out” two years ago.

Since then, Sonic left indie Kansas-City, MO-based Barkley after a 17-year run to name GSP+P as the chain’s new AOR. Perhaps inspired by a drive-in serenade video that caught fire on YouTube last month with over 1.2 million views, Goodby decided to slowly re-introduce the brand’s longtime spokesdudes via social media. As Jeff Goodby told The New York Times in this gargantuan feature that ran this morning, the two guys “were put away a little too early because if they stayed around they really would have come into their own in the social media context.”

Over the last few weeks, Grosz and Jagodowski seemed to plead for their old jobs back via Facebook, Twitter, LinkedIn and a few “self-produced” videos posted to YouTube. Now, before we start declaring this a shoo-in for every social media award in adland, let’s look at the numbers: 158 followers on Twitter, 10,701 “Likes” on Facebook, nine connections on LinkedIn, and 3,100 views on their most popular YouTube video (excluding the video which is a direct response to the aforementioned drive-in “serenade” video).

Even if it’s not quite the social media sensation that some are making it out to be, at least it’s nice to see “those two guys” back in the saddle. Now, what happened to all of those other Sonic spokespeople? Credits and another video follow after the jump.

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Thursday Morning Stir

-McCann Worldgroup appointed Ogilvy Japan alum Yasuyuki Katagi as president/CEO of McCann Worldgroup Japan while Santiago Puiggari was named president of Worldgroup Argentina.

-The now corporation and director Clay Weiner ( you know, the Bud Light “Dude” auteur) have collaborated on a “Mascot Challenge” for Capital One (above). link

-The Tate galleries and Fallon have parted ways. Let the agencies line up. link

-Yep, the rumored “Schweddy Balls” ice cream is now reality thanks to Ben & Jerry’s. link

-The state of Connecticut, like New York, needs a new agency. link

 

 

Bud Light ‘Dude’ Scribe Chronicles Struggle to Be Somebody

Clay Weiner, writer/director of the Bud Light “Dude” campaign from a few years back among others, seems to be having some sort of disassociative identity disorder, and fortunately for us, his struggle is captured in his new book called Try-Ons. Apparently the man has always been told to be somebody, but has never been able to find himself, even after trying on “85 personas” for his limited edition book, some of which are depicted in the video above. After viewing, we’re just thinking a little psychotherapy and/or lithium will do the trick. You can Weiner’s Biscuit Filmworks reel here.