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Posts Tagged ‘Clint Eastwood’

The Egotist Returns Once Again, This Time from London

Damn, has it really been close to a year since we received our last Egotist beat report? No worries, time flies, and for the first time, the Egotist network chimes in from London with an extensive look (with videos galore!) at the goings-on across the pond. Without further ado, here you go.

London is busy. Clients are spending. There are no mass redundancies.  Yet there is an air of caution hanging over the capital. With talk of a triple dip recession, the UK’s economy downgraded from its triple-A status and slow to no growth, clients want to be sure they’ll get a return on their marketing investment. In recent months, we’ve seen several big name brands go to the wall – retail especially. Blockbuster, Comet, HMV, Jessops – all staples of Britain’s high streets, now going or gone.

Long-terms plans go out the window and survival is the name of the game. And that makes for safe work. The most adventurous campaigns are the ones established before this cloud drifted over us.

So that’s the background. Who’s doing what?

After a big setback losing Nokia, Wieden & Kennedy bounced back when Tesco – the UK’s largest supermarket – awarded them their business last year.

W&K’s Christmas campaign for Tesco (above)

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Copywriting: Creative Ad Writing

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In Today’s Super Bowl Quickfire Q+A, a Brand Union Exec Just Gives Us the Faves

 

No need for drivel because we’re sure you know the score if you’ve been checking out the site this week. As we lead up to Super Bowl XLVII, the agency feedback keeps pouring in. This time, Jamie Ambler, executive creative director at WPP-owned The Brand Union makes it quick and painless, giving us his list of favorite Big Game ads and why they’re on it.

Some of the Best Super Bowl Spots

I learned a long time ago that when you work in advertising, people expect you to watch and critique the Super Bowl commercials. This includes relatives and friends who want to know if you worked on any of them. “Hey, did you do that commercial with the lizard for Geico?” (I wish).  Or, “I love that beer commercial with the guy at the party–did you do that?”

As a creative in advertising, the worst thing you can say on the day after the big game is that you weren’t really paying much attention to the commercials. I confess that I actually have said that. No apologies, though. Some years, they’re generally terrible, with a few bright spots, and other years, they’re way more entertaining than the lopsided games.

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Shocker: Chipotle, BBH/Google Creative Lab Take ‘Best in Show’ Honors at AICPs

Like pretty much every year, one ad awards show predicts another and 2012 is no different as the Association of Independent Commercial is the latest organization to honor Chipotle and BBH/Google Creative Lab for their respective efforts. Both picked up “Best in Show” efforts at tonight’s event, which as usual takes place in New York’s Museum of Modern Art.

Chipotle’s “Back to the Start  campaign from CAA and director Johnny Kelly earned  Advertising Excellence/Single Commercial honors while BBH and Google Creative Labs won the Advertising Excellence/Campaign prize for the Chrome efforts including “Dear Sophie” and “It Gets Better.” On the agency front, W+K ran away with the most number of honors, earning 10 in all for everything from Copywriting for the Chrysler “Halftime in America” spot starring Clint Eastwood, Visual Style for the Heineken “Handlebar Mustache” ad and Cinematography for the Levi’s “Legacy” campaign.

Other notable agency winners include 72andSunny and BBDO New York, which each earned five awards. On the directing front, meanwhile, Tool’s Jason Zada picked up a few directing honors for his nifty, creepy viral hit, “Take This Lollipop“.

And Now, Your Clint/Chrysler/Obama Mashup

Well, this probably won’t diffuse any anger felt by those who are accusing W+K, Clint Eastwood and Chrysler for sending out a pro-Obama message in their Super Bowl ad (which is now live again, by the way). But here’s a little clip that’s being dubbed as an “alternate version” of the official big game spot, the latter of which Eastwood has recently defended, claiming there’s no spin to be had in his “Halftime.” But as you’ll see, we can’t say the same for this quick mash-up, which makes its message loud and clear by the end. Did you think the original had an Obama bias or was it “apolitical” as Eastwood claims? Or should we just discontinue the conversation altogether and let the ad be?

Tuesday Morning Stir

-Are small advertisers benefiting at all from Yelp? link

-Facebook’s IPO might create a sizable tax bill for Mark Zuckerberg. link

-AOL is looking for an agency that can help it reconnect with customers. link

-The Clint Eastwood/Chrysler Super Bowl spot was actually filmed in New Orleans and L.A. link

-Sofia Coppola directs a new spot for H&M, which features a familiar tune from Bryan Ferry.

Monday Morning Stir

-Will Ferrell‘s Old Milwaukee Super Bowl ad reportedly aired in only one market last night. link

-Betty White sends a Super Bowl message to the Giants. link

-Car and Driver goes behind-the-scenes on Chevy’s OK Go-starring Super Bowl spot. link

-Crowdsourcing site Freelancer.com announced the 20 finalists in its “Expose Our Logo” contest. link (pdf)

-Why did Chrysler’s Clint Eastwood Super Bowl ad get pulled this morning? It seems like we’re all confused by the NFL’s move. link

-Apparently, HP will announce a new agency for its computing unit in March. link

-166 companies and industry groups show their support for a “Do Not Sell” registry as part of ICANN’s TLD program. link