Damn, has it really been close to a year since we received our last Egotist beat report? No worries, time flies, and for the first time, the Egotist network chimes in from London with an extensive look (with videos galore!) at the goings-on across the pond. Without further ado, here you go.
London is busy. Clients are spending. There are no mass redundancies. Yet there is an air of caution hanging over the capital. With talk of a triple dip recession, the UK’s economy downgraded from its triple-A status and slow to no growth, clients want to be sure they’ll get a return on their marketing investment. In recent months, we’ve seen several big name brands go to the wall – retail especially. Blockbuster, Comet, HMV, Jessops – all staples of Britain’s high streets, now going or gone.
Long-terms plans go out the window and survival is the name of the game. And that makes for safe work. The most adventurous campaigns are the ones established before this cloud drifted over us.
So that’s the background. Who’s doing what?
After a big setback losing Nokia, Wieden & Kennedy bounced back when Tesco – the UK’s largest supermarket – awarded them their business last year.
W&K’s Christmas campaign for Tesco (above)