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Posts Tagged ‘Colin Cowherd’

Martin Vet Schapiro Heads to Brunner

After spending 14 years at the Martin Agency, Rob Schapiro has packed up his belongings and moved to Steelers country as he’s joined Pittsburgh-based Brunner as ECD/content. The 30-year ad industry vet will partner up and share creative responsibilities with ECD/visual arts, Jay Giesen, who has spent over eight years at Brunner.

During his lengthy stay in Richmond, VA, Schapiro served as co-creative director on the global Saab business, helped reposition Miller’s MGD brand and was involved with integrated communications for sometimes annoying ESPN show, SportsNation (yes, Colin Cowherd gets on our nerves). Anyhow, Schapiro’s other notable agency stints include creative directing roles at The Richards Group and Ketchum.

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SportsNation’s Michelle Beadle Cooks Up Some Super Bowl Ad Fail

If you’ve never seen ESPN2′s amorphous blob of viral videos and sports commentary, SportsNation, you are in for one of the strangest shows the Walt Disney Company has ever turned out, That’s So Raven included.

Picture Comedy Central’s weekly funny internet video wrap-up Tosh.0 mixed with Fox Sports Net’s old silly sports free-for-all The Best Damn Sports Show Period sprinkled in with ESPN’s short-lived Today Show-esque morning show, Cold Pizza. Mix in radio show host Colin Cowherd and his co-host, sports reporter Michelle Beadle, and the above video makes complete sense to the regular SportsNation viewer. Seriously.

Attempting to take the focus away from actually discussing the Super Bowl and their show’s whole “will they or won’t they” vibe that diminishes whenever Beadle shuts down Cowherd’s nervous advances (sigh), the former puts herself through the famous Super Bowl Ad gauntlet. And, look at that, she can take a clothesline to a mud puddle as well as Betty White. If Beadle and Cowherd aren’t complimenting funny videos and comparing their value to professional sports feats, they are making funny videos and ignoring sports all together. Try to bribe them with soda for their jersey, and they’ll throw a glass bottle at your face.